You’ll want to read this free, 33 page ebook I found just yesterday. Head over to The Well Practice and grab it. It’s called Practice Building 101: Your I-Don’t-Have-to-Feel-Like-An-Icky-Car-Salesman-Guide to Growing a Thriving Wellness Practice. There’s also a free e-course at the same site where Brooke (the author) talks about avoiding the problems she’s had while building her practice. I haven’t seen the ecourse, but the book is worth reading.
Here’s a good excerpt that I liked:
CREATING A TRAIL OF INFORMATION BREADCRUMBS
I find that when most wellness providers express their distaste for marketing, it’s because marketing falls into the “buy my stuff” category in their minds. It seems the true job of marketing is to find a way to get people to hand over their money. This (clearly) reeks of manipulation and only deepens our hatred of the “M” word.
The best approach for practice building is to create opportunities for potential clients to form a relationship with you before they hire you. Because our fields require so much intimacy and trust, people are going to want to feel like they can know you before they know you. I’ve heard the “buy my stuff” approach likened to an inappropriate marriage proposal. Imagine seeing someone across the proverbial crowded room and sparks start to fly. As the two of you move closer to one another, you’re both flirting. Then, once you’re face to face, the first words out of your mouth are, “Let’s get married!” It just doesn’t happen that way. You flirt, you talk, and you deepen your “relationship” before you even decide if you want to have a first date.
Interesting way to put it, isn’t it? Brooke gets it. It’s free. Check it out. Then if you want, leave a comment below to convince other people to check it out.