Acupuncture Clinic Marketing

Acupuncture Marketing and Advertising

The Well Practice

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You’ll want to read this free, 33 page ebook I found just yesterday.  Head over to The Well Practice and grab it.  It’s called Practice Building 101: Your I-Don’t-Have-to-Feel-Like-An-Icky-Car-Salesman-Guide to Growing a Thriving Wellness Practice.  There’s also a free e-course at the same site where Brooke (the author) talks about avoiding the problems she’s had while building her practice. I haven’t seen the ecourse, but the book is worth reading.

Here’s a good excerpt that I liked:

CREATING A TRAIL OF INFORMATION BREADCRUMBS

I find that when most wellness providers express their distaste for marketing, it’s because marketing falls into the “buy my stuff” category in their minds. It seems the true job of marketing is to find a way to get people to hand over their money. This (clearly) reeks of manipulation and only deepens our hatred of the “M” word.

The best approach for practice building is to create opportunities for potential clients to form a relationship with you before they hire you. Because our fields require so much intimacy and trust, people are going to want to feel like they can know you before they know you. I’ve heard the “buy my stuff” approach likened to an inappropriate marriage proposal. Imagine seeing someone across the proverbial crowded room and sparks start to fly. As the two of you move closer to one another, you’re both flirting. Then, once you’re face to face, the first words out of your mouth are, “Let’s get married!” It just doesn’t happen that way. You flirt, you talk, and you deepen your “relationship” before you even decide if you want to have a first date.

Interesting way to put it, isn’t it?  Brooke gets it.  It’s free.  Check it out.  Then if you want, leave a comment below to convince other people to check it out.

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2 responses so far ↓

  • 1 Adeha Feustel // Dec 29, 2009 at 10:39 am

    Well Burton, I can’t say I’ve used alot of what you’ve sent me so far (partly because I’m an MT), but the Well Practice 101 link and this approach is just wonderful. Thank you very much!

    Adeha

  • 2 Brooke Thomas // Jan 1, 2010 at 2:39 pm

    Wow. The last 24 hours have been filled with acupuncturists subscribing to
    my list and I was scratching my head about who had given me a shout out.

    Fortunately one of the new subscribers told me that you had included a link
    to my ebook Practice Building 101, so I have a chance to express my
    gratitude.

    I’m honored and greatly appreciate you spreading the word. Thanks also for
    all the great work you’re doing. (oh and here’s another mini thank you on my
    blog: http://www.thewellpractice.com/blog/?p=299 check #4.

    Happy New Year!
    Brooke