The answers seem to be divided between people who:
- Charge high fees and want to put their fees on their website. Their reasoning: They don’t want to waste anybody’s time if their fees are too high. The people with this line of thinking get most of their new patients through referrals anyway. I’m not sure if their website is a major source of new referrals.
- Charge low fees and put their fees on their website. Their thinking: by charging lower fees, they’ll get people who are worried about affordability, or price shoppers.
- Don’t want to put fees on their website. These acupuncturists seem to want to focus on healing and getting better. Can’t put a price on that, and they want to avoid being a commodity.
All of these acupuncturists have well-reasoned opinions. It seems to depend on your specific situation. I’ll write up something interesting about it on Friday, but I wanted to ask you a question first.
You see, there’s one thing you should add to your website if you possibly can. Testimonials.
So far having testimonials on your site seems to get really, really good results – period. I’m not sure of the specifics yet, but I wouldn’t be surprised if having them can more than double your results. So far every acupuncturist I’ve talked to with testimonials is seeing results. I’ve only heard from one acupuncturist who’s not getting patients from his site. It’s not the testimonials though – it was due to a problem with Google.
So, inquiring minds want to know…
Do you have testimonials on your website? Have patients mentioned them to you? And have adding the testimonials made a huge difference for you?
Leave a comment below! Thanks!<–>