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Should You Put Testimonials On Your Website?

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Last week I asked if you should put your fees on your website or not.  There were a ton of answers.  You can still leave a comment with your experience there.

The answers seem to be divided between people who:

  1. Charge high fees and want to put their fees on their website. Their reasoning:  They don’t want to waste anybody’s time if their fees are too high.  The people with this line of thinking get most of their new patients through referrals anyway.  I’m not sure if their website is a major source of new referrals.
  2. Charge low fees and put their fees on their website. Their thinking: by charging lower fees, they’ll get people who are worried about affordability, or price shoppers.
  3. Don’t want to put fees on their website. These acupuncturists seem to want to focus on healing and getting better.  Can’t put a price on that, and they want to avoid being a commodity.

All of these acupuncturists have well-reasoned opinions.  It seems to depend on your specific situation.  I’ll write up something interesting about it on Friday, but I wanted to ask you a question first.

You see, there’s one thing you should add to your website if you possibly can.  Testimonials.

So far having testimonials on your site seems to get really, really good results – period.  I’m not sure of the specifics yet, but I wouldn’t be surprised if having them can more than double your results. So far every acupuncturist I’ve talked to with testimonials is seeing results.  I’ve only heard from one acupuncturist who’s not getting patients from his site.  It’s not the testimonials though – it was due to a problem with Google.

So, inquiring minds want to know…

Do you have testimonials on your website?  Have patients mentioned them to you?  And have adding the testimonials made a huge difference for you?

Leave a comment below!  Thanks!<–>

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5 responses so far ↓

  • 1 Steve Snydes // Jun 29, 2009 at 12:09 pm

    Yes, I put testimonials on my website and I think it helps a lot. Out here in Portland a lot of LAc’s put patient reviews on google as words. IMO it helps give patients confidence and is overall good.

  • 2 kellie krasovec // Jun 29, 2009 at 12:39 pm

    Yes, I put testimonials on my site. Honestly, no one has ever mentioned them to me! I know I’m getting new patients from my site, but no idea if they read the testimonials.

    Steve, thanks for that tip about google/google ad words. I will make some adjustments & see what I hear.

  • 3 Robin Green // Jul 6, 2009 at 6:44 pm

    I just added testimonials in the left side bar that rotate as potential patients click through my site. While I haven’t had any specific comments about it, some of the testimonials are very powerful and I think it is important to for potential patients to read what others have experienced with acupuncture. It can only help move a person in the direction of taking action.

  • 4 Alan Amoureuse // Jul 10, 2009 at 6:17 am

    In my opinion visitors dont pay such attention to the testimonials. The main content is more important.

  • 5 AusAcu // Aug 23, 2009 at 7:38 pm

    Testimonials are a very unprofessional approach to advertising. Any professional association, as is the case in most countries (i’m not sure about the states), will ensure that its members do not post testimonials on their websites or any other advertising.

    This is expecially relevant to a profession such as Chinese medicine where saying treatment methods A cured disorder B via testimonial – it is misleading to prospective patients.