I’m sharing the first two chapters of Never Market Again. It’s simply the best way I know to market your clinic. Funny how it’s also the cheapest and brings you the best patients. Referred patients tend to be less concerned about how much it’s going to cost, more compliant with your treatment plan, and presold on acupuncture. Think you could use more patients like that?
You can download the first two chapters here. Chapter 1 covers the basics of the system, and Chapter 2 is about the most common hangups I see with acupuncturists, that stops many from succeeding. I’d be surprised if you don’t recognize you or someone you know in Chapter 2.
Please save the file to disk before viewing it. In Windows, simply right click and choose “Save As” or “Download to Disk” (depending on which browser you’re using. The reason you should download it first is because it’s formatted to be easy to read, and uses fullscreen. Opening it in a browser causes problems.
Enjoy!
6 responses so far ↓
1 Dan // Feb 6, 2008 at 3:44 am
Great stuff, Burton - I’m looking forward to reading the whole book. Good luck with the launch tomorrow!
2 Therese Sibon // Feb 6, 2008 at 8:11 am
Chapter 2 looks intriguing - couldn’t advance past the first page of Chapter 1, tried several times
3 admin // Feb 6, 2008 at 9:06 am
Therese - Sorry about that. I left out some interactive buttons in Acrobat. You can always use the arrow keys to navigate, but a fixed version is available now.
Dan - Thanks. I’m looking forward to it finally being done.
If anyone is having trouble with the PDFs, please leave a comment or email me. I’ve heard from one person that the file is corrupted but it works fine for me. Thanks.
4 Juliette // Feb 6, 2008 at 9:36 am
Burton,
You should set up your Blog on an RSS feed so I can access it even more easily then I already can.
Smiles,
Juliette
5 Steve Smith // Feb 6, 2008 at 10:16 am
I finished the book yesterday. I can honestly say “WOW.” I loved the fact that the instructions are clean, clear and straight to the point.
I’m not sure if all of the suggestions will work. However, they are so clear and easy to do I would be silly not to give them a try.
I also liked the insight to “average person’s” mindset when it comes to marketing and advertising. I went to school to be a darn good acupuncturist. However, my strength at times is my weakness because I forgot how to think about acupuncture like the “average person.” Your book is an excellent source to remind me to think about life through the eyes of my patients.
For me the best gem was the part about acupuncturists being • Perfectionist, Feeling guilty about charging a fair rate and Self-promotion. That section is absolute gold. (It’s the Chapter 2 sample download)
I really appreciate you sharing your time and talents.
6 Frank Caruso // Feb 6, 2008 at 10:53 am
This book will be an important tool for the acupuncture community in our efforts to becoming firmly established in the field of health care.
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