Andy Rosenfarb is the Commissioner, National Oriental Medicine Accreditation Agency (NOMAA). He’s also the author of Healing Your Eyes with Chinese Medicine. Andy had this to say about the book:

So many of us cringe at the thought of marketing - like it’s a dirty word. This holds our profession back.

The book Never Market Again shows a different approach. Burton is a true master at teaching us how to better communicate and educate more people, so that they can in turn, help us to help more people. Almost all practitioners know that most patients come from referrals from other patients. The system in this book shows how to maximize referrals without being “unethical” or “pushy” .

Instead, this method shows you how to raise awareness while improving your relationships with current patients and new patients. “Never Market Again” is one of the absolute best resources for those who want to learn how to effectively market your acupuncture practice. I recommend it to anyone who wants to use improved communication and relationships to build their practice, instead of traditional marketing.

Andy has been kind enough to donate a course from Acupuncture Business School for the Never Market Again contests, and also donated something else that shocked me. I’ll be posting the details later.