Acupuncture Clinic Marketing

Acupuncture Marketing and Advertising

Questions, Problems and Pet Peeves

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I haven’t been writing much lately because my focus has been on a couple of new projects.  They’re getting more exciting the closer I am to finishing them.  But I’d like to get back in the swing of things by writing for you.

It occurred to me that you may have problems or questions that I’ll answer only by accident.  Why not make it happen on purpose?

To make it more interesting - I just happen to have an extra copy of both the DVD and Book of Try It On Everything, which is about EFT (Emotional Freedom Technique).  EFT is an acupressure technique that is amazing at getting rid of emotional issues, and “other things.”  That’s why the book/DVD are called “Try It On Everything” – people try it on those “other things” and are often surprised.

The case studies for Emotional Freedom Technique are unbelievable.   The EFT website was actually much better and more accessible a few years ago – the number of case studies were much more manageable.  Now, it would take you at least a week to read them all.  I suggest going there and searching for any condition.  You’ll probably be surprised.

Many, many acupuncturists use this as an additional therapy, and it works well. The basics for EFT were originally invented by a chiropractor named Roger Callahan, and caused him to go bankrupt. His patients were getting better too quickly!

I’ll send Try It On Everything to whoever submits the best question.   No limits on questions, but please do submit complete thoughts and think through your questions. Quality is much more important than quantity.

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16 responses so far ↓

  • 1 Burton Kent // Jun 15, 2009 at 1:04 pm

    Add your questions in the comments here!

  • 2 Emily // Jun 15, 2009 at 1:10 pm

    I have relocated to a new city, a couple of hours from my former city, and have been maintaining my very busy and successful clinic in my former city for the time being. I am trying to decide whether to continue to keep the original clinic going while I start a new one in the new city, or whether to shut down the original clinic fully before starting the new one so that I can focus my energy completely on the new one. Setting aside the financial strain of shutting down my income stream before having a new one in place to replace it – if I keep my old clinic going while starting a new one, I am worried about spreading my energy too thin by having two clinics in different cities to manage.

    Suggestions? What are people’s experiences with starting a second location? How do you keep from getting spread too thin?

    And what do you think is the right way to go – keep the old clinic going while starting a new one, or shut down the old one and devote all my time and energy to starting the new clinic?

  • 3 Andrea Beth Damsky, L.Ac. // Jun 15, 2009 at 1:21 pm

    I’ve been receiving mixed information about participating in social media, and the advantages of doing so. A friend shared with me the terms of one of these (I forget whether it was MySpace of Facebook), which states plainly that they own all the information about an individual that is listed with them, and sell it to entities such as big corporations, the military, and the US government. I want to be a successful business owner, but I value my privacy as a citizen, and this trend concerns me. How do we balance the necessity to be known for better success, with the dangers of identity theft and big brother watching over our shoulders?

  • 4 Jim Bloomfield // Jun 15, 2009 at 3:55 pm

    AAAOM has done a great job at mobilizing professionals nationwide to support HR 646. I am concerned that there is not enough critical analysis of what passage of the bill will actually mean for us. In certain circles, there is a lot of discussion about how to insure that L.Ac.’s will receive fair reimbursement for services under Medicare. In addition, there is a lot of concern that certain aspects of Medicare rules will actually make it difficult or impossible for us to treat Medicare patients if we don’t accept Medicare’s reimbursement. Chiropractors have been through this. Although their services are covered by Medicare, their practices have not necessarily been improved by their inclusion. This is not something to take lightly. Yes, be involved. Yes, be enthusiastic. But please make sure that you are informed about the possible and likely consequences of statutory and regulatory changes. All that glitters is not gold. It is much harder to change a law once it is passed than to craft its language in bill form. AAAOM is a great cheerleader for the profession, but to avoid making things worse in an effort to make things better, it is up to us to make sure that the information AAAOM provides has been thoroughly researched and that the language of the bill will actually be interpreted to mean what we hope it will mean. It doesn’t always turn out that way. Professional associations are important for the growth of any profession, but the stakeholders must ask questions. Once an organization has established a track record, a relationship of trust makes this process easier, but in my opinion AAAOM has not established said track record and more questions should be asked before initiating a letter writing campaign.

  • 5 Andrea Beth Damsky, L.Ac. // Jun 16, 2009 at 10:11 am

    I agree wholeheartedly with Jim’s concerns about HR 646. While it may appear to offer benefits to government workers and those on Medicare, it seems doubtful to me that anyone has given any thought to protecting the livelihood of licensed acupuncturists. That is why I went to the AAAOM website and used their well-organized and easy-to-use system to ask my legislators not to support HR 646. I believe it is important for our legislators to know that our community is divided on this bill, and with all the furor to ask them to support it, I think those of us who don’t want to go the way the chiropractic profession has, must let our representatives about our concerns as well.

  • 6 Adrian // Jun 19, 2009 at 7:22 am

    How do you get google to display the sitelinks and map links on the search results?

  • 7 Yuly Fridman // Jun 19, 2009 at 12:14 pm

    Regarding HR646. You are not obligated to treat medicare patients and take their reimbursement. You can keep your practice cash only if you prefer. Not many medicare patients can afford to pay for acu anyway, so it would not affect your practice if you dont want to participate. Another thing which will change with MC reimbursement is quality of treatment. I am PT and I know how many patients you should see per hour to survive in insurance/medicare world. Different story with cash patients where you get paid whatever you feel worth for your treatments. So it is your call to support or not HR646, but it will make acupuncture be a valid therapy on par with Western treatments and not kind of voodoo and give a choice to people with their treatments.

  • 8 Candice Esposito, ND // Jun 19, 2009 at 1:04 pm

    Social media sites like Twitter and Facebook seem to be getting a lot of attention recently. How can health practitioners benefit from using these sites for their business? What are the most effective methods of incorporating these tools into part of a holistic marketing plan?

  • 9 Inki Kim // Jun 19, 2009 at 3:46 pm

    I recently moved to Vancouver B.C. It’s quite new place to me. I am a new graduate of acupuncture school in Dec. 2008. What is the best way to let people know me and my clinic if I open. Currently, I am thinking to sublease from the established clinic of either chiropractor or natural medicine. What is your suggestion for beginner like me? Thank you.

  • 10 Kristin // Jun 19, 2009 at 7:23 pm

    When someone refers me a patient, should I offer them something in return? If so, what? I was thinking of giving them $10 off their next treatment, but I can barely afford to do that, especially since I am still in the practice building phase AND it has slowed down for me due to the economy.

  • 11 Adrian // Jun 19, 2009 at 7:36 pm

    Re: Kristin. Hi.
    If you’re still in the upstart phase and your schedule is not completely full, instead of giving monetary incentive perhaps you can give a 15 min cranium or neck massage or something. Time can also mean $$.

  • 12 kellie // Jun 20, 2009 at 4:47 pm

    Kristin,

    At the beginning of 2009, I began sending out thank you gift certificates in the amount of $20 to any existing patient who referred a new patient to my practice. Before this, I had simply been sending a hand-written thank you.

    In my opinion, this is one of the least expensive forms of advertising & bringing new patients to me. My referral numbers are up exponentially compared to a couple years ago. I think a lot of this is simply opening myself up to recognizing that I deserve to be recommended.

    Try to remember that these new patients would not make it to your office if they had not been referred, so it’s a net profit for you even after the thank you discount.

    Our patients are hurting financially these days too, so a tangible gift is appreciated just as much by them as it is by you. Just make it a consistent practice & continue to give the best possible care you can, and you will see your referral network build almost by itself.

  • 13 kellie // Jun 20, 2009 at 4:51 pm

    Emily,

    Have you tried to sell your current practice? I think you’re in Santa Fe – right? With the saturation of acupuncturists there, I’d think this would be the most cost-effective & time-efficient solution.

  • 14 Monica // Jun 29, 2009 at 6:47 pm

    Regarding giving thank you cards with $20 gift certificates. Here in Florida the statues clearly state that any compensation for referrals is illegal. While I doubt that patients will complain, I would be careful about posting anything about that on my website or listing it on my income tax returns.

  • 15 Kristin // Jun 29, 2009 at 7:42 pm

    I had no idea that compensating for referrals would be considered illegal. Thanks for the heads up. Does anyone know how I might find out if that is the case in my state (OR)?

  • 16 Monica // Jun 30, 2009 at 7:54 am

    To find your state’s statutes, do a web search for Oregon State Statutes. Then look for the section on medical practices and kickbacks.