Acupuncture Clinic Marketing

Acupuncture Marketing and Advertising

Avoid this Website Ripoff

June 11th, 2009 · 5 Comments

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Second – GoDaddy has no problem with seizing your property (domain name), then charging $200 or more to let you tell them why they should return your property. If there’s any question at all about your website – fairness goes out the window. As GoDaddy’s head attorney notes:

Jones pointed out that GoDaddy’s terms of service say the company “reserves the right to terminate your access to the services at any time, without notice, for any reason whatsoever.”

Avoid GoDaddy and Register.com at all costs – because they’ll cost you.

So what’s the alternative? I personally like namecheap.com. They offer domain names at a good price, and you can always search for “Namecheap coupon” to get a further discount. Also, they’ll offer you one year of privacy for free.

What would you be keeping private? Well, every domain has contacts for administrator, technical, registrant and billing. Usually all four are the same – and they include your email address. Of course, there are automated programs to scan your domain contacts, and save your email address for spamming!

(This is one of the main ways that your email address can be collected for spamming. Another good way to get spammed is to put your email address on your website, instead of using a contact form.)

Namecheap’s privacy after the first year is just $3 or so a month. GoDaddy charges about $11, and they make it darn near impossible to remove. You MUST remove GoDaddy’s privacy registration before you can choose another registrar – they probably make this difficult on purpose.

Be aware – don’t be overcharged by something you don’t quite understand. Pay the right price for your domain name!

→ 5 CommentsTags: Articles · Issues · Resources · Website

Happy Hour Acupuncture

May 22nd, 2009 · 1 Comment

Here’s a great idea from Jeffery Grossman of Acupuncture Media Works. Dan Clark of Lotus Spring Acupuncture has been using this with success. Anyone else?

Here’s what Jeffery says:

Acupuncture Happy Hour sessions are 20-minute ear acupuncture treatments, for $20, given in a group setting. I started doing it for a few reasons.

1) It’s a great way to show people how quickly acupuncture can reduce stress and anxiety and,

2) It’s a great way to break the “I never had acupuncture and am afraid of needles” ice.

The first time I held an Acupuncture Happy Hour, 6 people showed up and 3 of them opted for further treatments! With such a great return I decided to do one the next day. This time 10 people showed up and 4 of them opted for more care.

So, in two days, just by putting out flyers and not much more than that, I got 7 new patients. Not bad for a few hours of business canvassing with flyers.

Here’s what I did:

  • I created a flyer (we have a few promotional templates on our site)
  • I went to local businesses within walking distance and told them about the event and invited them over
  • I asked local businesses if I could place a few flyers near their cash register where they would easly be seen
  • I had a local massage therapist stop by to give chair massages
  • I had the Acupuncture and Stress PowerPoint playing in the treatment room

Everyone left with a special envelope including a few friends and family health passes, top 8 reasons to try acupuncture bookmark, and the referral stimulators. Having your de-stressed patients spread the word is a sure way to long-term referrals.

Through education, marketing and holding an Acupuncture Happy Hour you will be able to help shift that paradigm and provide a calmer, more peaceful world, one patient at a time!

Yours in health, practice growth and a stress-less world.

Good luck and make it fun!

Jeffrey Grossman, L.Ac.
Acupuncture Media Works

→ 1 CommentTags: Articles · Issues · Resources

Questions from an Acupuncturist Selling Her Practice

May 7th, 2009 · 17 Comments

This is from an Arizona based acupuncturist.  If you know anyone looking to practice in Arizona, please leave a comment and I’ll put you in touch.   If you think you’ll ever want to sell your practice, you may want to read her questions.  They’re pretty good:

“I am looking to sell my acupuncture and herbal medicine practice, due to my spouse’s relocation to another state for work.  Since I have not bought or sold a practice before, I don’t know how to decide what it’s worth.  I don’t own a building, so in essence what I am selling is my patient records.  Questions I have include the following:
[Read more →]

→ 17 CommentsTags: Articles · Clinics · Issues

Work Once, Help People, Be Paid Forever (part 2)

April 23rd, 2009 · 4 Comments

I previously wrote about how Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. She talked about how she made $11,168.81 in her first year online, working part time.  Lisa is having fun with it – it’s as much a hobby for her as a business.

It’s pretty nice when you can do something you love… and get paid for it.

It’s even nicer to get paid for something you love … even when you’re not doing it.

That’s what [Read more →]

→ 4 CommentsTags: Articles · Clinics · Resources · Website

I Blew It!

April 22nd, 2009 · 4 Comments

Just a quick note… I recently had a website client email me to tell me that she’s closing her clinic so she won’t need a website anymore.

I woke up in the middle of the night with a realization.  I blew it. Here’s why:

If you have a clinic, it’s actually worth money to someone other than yourself.  If you move, you can sell or even GIVE your patients to another acupuncturist.  Especially one just starting out.  Some established acupuncturists would want to help your patients a few days a week.

Most medical, chiropractic and dental practice sales are often based on a certain price per patient file.  Current patients are worth far more than inactive patients.  Sometimes the inactive patients are thrown in for free.  Other times it’s based on earnings/cash flow.

If you’re thinking about moving or closing your clinic, PLEASE share or sell your patients to another acupuncturist.  You’ll be doing the new acupuncturist a favor, your patients a favor, and even yourself a favor!  I’ll help you do this for free, just contact me.

→ 4 CommentsTags: Issues

They’re Not Even Licensed Yet!

April 15th, 2009 · 3 Comments

Mason McClellan and Amy Galvan are both acupuncture students who aren’t licensed yet. But they already have patients!

Mason is in partnership with his wife Sandra. Mason and Sandra set up their website months before, and share space with a chiropractor. On their first day of seeing patients, they saw one private patient and one that followed them from the school clinic. They sold a package so the day’s revenue was $880. Not bad for a first day! Congrats, you two!

Amy Galvan sent me some emails, that frankly, read as one big testimonial for my books.  So I’m slightly embarrassed to show you them.  But I’m impressed because I never thought of building your practice LONG before graduating from school…  So I’ll share some excerpts where she’s taking action in hopes they inspire other students: [Read more →]

→ 3 CommentsTags: Issues

Can You Possibly Compete With Free???

March 31st, 2009 · 1 Comment

Unfortunately it’s really, really hard to compete with free.

If someone is used to not paying for medical care, or paying a small co-payment, they won’t change their habits.

They won’t pay.

I’ve heard from several practitioners about this.  The latest is Marcus Rhoden, L.Ac. who works in a pain clinic.  He said: [Read more →]

→ 1 CommentTags: Articles

Am I In Trouble Now?

March 26th, 2009 · 16 Comments

I’ll admit it. I can be very blunt. I have to work at diplomacy, instead of just saying what I have to say. Sometimes people appreciate directness, other times it can get me in trouble.

Today I think I’ll get in trouble. I might as well have fun with it, so here goes.

I don’t like most doctors much as a professional group. They mean well, but for such educated people, they’re surprisingly ignorant. Most of what they know and apply on a daily basis has been literally brainwashed into them by drug company reps.

You think I’m exaggerating, don’t you? I’m not, and I have proof.

That article shows exactly how doctors are manipulated – including brainwashing. You may be surprised to know that the Chinese are the best at brainwashing in the world. What they’ll do is subtly reinforce views by having someone write or explain something that they don’t believe in. The brainwashing technique in the article is that of the drug rep playing dumb and having a doctor explain research to them.

I’ve talked to a doctor about other parts of the article. The drug companies buy and aggregate prescription data from pharmacies so they actually know exactly how many prescriptions each doctor is writing, and for what brand.

If they don’t like the doctor’s prescribing habits, they can have a talk with them.

One doctor told me she finds it “creepy”, and “can’t believe this isn’t illegal.”

Doctors also are required to have ongoing education. Guess who provides the education for free? The drug companies, of course.

So why am I mentioning all this? Simply because Western medicine and the drug companies have a monopoly on the minds of the public. Health care is OWNED by Western medicine.

Even worse, the drug companies have a monopoly on the minds of doctors. Drugs are the only solution. I’ve talked to several doctors about this, and they’re not really happy with their ability to treat people.

Acupuncturists, on the other hand are universally happy with their ability to treat people. Even so, you as an acupuncturist, are nearly a nobody when it comes to health care. The public thinks of you as a last resort.

This is beyond retarded.

As an acupuncturist, you work with the human body’s self-healing abilities, which have been developed over millions of years of evolution (or by God, if that’s your belief). However, the public trusts doctors, and by proxy, drug companies more than their own self-healing abilities, and your ability to promote healing.

I keep on having discussions with acupuncturists and other health professionals about the need to put Western Medicine in perspective. Dan Clements over at AlternativeHealthPractice.com compares it to negative campaigning. It’s building yourself up at the expense of someone else.

I see how he could think that way. About 2/3rds of the acupuncturists I’ve talked to agree with him. They would prefer not to mention Western medicine at all.

But the fact is, there’s a huge downside to drug-based Western medicine, that few know about. Patients don’t really understand that all healing has to come from within – their body’s self-healing abilities. They don’t understand that most drugs only treat the symptoms and don’t cure anything. They also don’t understand that all drugs have side effects.

So when you talk to patients about healthcare, remember, you’re actually fighting a monopoly. You do need to be able to explain what true healing is, why your technology works even when modern drug technology doesn’t. (You do use technology to help people. Read the definition.) It also helps when you talk about Oriental medical concepts in a way that doesn’t alienate patients. I cover all this extensively in my book, with a lot more diplomacy.

I’ve been talking with Chris Kresser, who writes articles for his site, The Healthy Skeptic. He’s a very interesting guy. Completed the pre-med requirements, then actually talked to doctors about what it’s like to be one. What he heard horrified him so much that becoming an acupuncturist instead!

Chris has made some good points lately about how it’s not doctors that are the problem, it’s drugs and the drug companies.

Obviously, it won’t work to go around telling doctors they’ve been had. Or telling them they don’t really know what they’re doing how to help people heal. So what’s your approach to working with doctors? How do you educate them about yourself without being threatening?

Also, how do you fit yourself in your patient’s minds so they consider you as a viable alternative to Western Medicine? A first resort instead of a last resort? I have my own ideas outlined in my book, but there’s more than one way to do things.

Thoughts?

→ 16 CommentsTags: Issues

Work Once, Help People, Be Paid Forever

February 27th, 2009 · 3 Comments

Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. In it, she details how she made $11,168.81 in her first year online, working part time.

The best part is, it’s passive income. She’s setting up things once, but will be paid for them with almost no ongoing work. She provides a valuable service by sharing her expertise and recommending products/services that will help her website visitors.

[Read more →]

→ 3 CommentsTags: Issues

Website Teleseminar (with mp3 replay)

February 27th, 2009 · 1 Comment

Lisa Hanfileti from Insights for Acupuncturists organized a teleseminar on websites for acupuncturists. The bottom line is, if you don’t have a website, you’re losing patients and money.

Period.

You can download the seminar mp3 here, or listen to it here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(Note – I’m not sure the player works. Let me know.) [Read more →]

→ 1 CommentTags: Issues

Free Website Teleseminar

February 24th, 2009 ·

Lisa Hanifileti is having a free teleseminar tomorrow night at 9:30 Eastern, 8:30 Central, 7:30 Mountain Time and 6:30pm Pacific Time. It will cover her new book, where she explains how she made $11,000 from her website in her first year online.

There will also be 5-6 website services presented, so if you’re considering setting up a website, you’ll be informed about your possible choices. As I’ve said before, many acupuncturists get between 2 and 5 new patients a month from their website. This is simply the best way to get patients with little effort or expense.

You can sign up for the call here.

The website presenters (in case you’re curious):

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Your Greatest Asset

February 17th, 2009 ·

Your greatest asset as an acupuncturist is your patient base.  I don’t care how many or how few patients you have.  You would be surprised at how many people tell me they have 3 patients.  Not 2, not 4 or 5, exactly three.  It doesn’t matter.

You need to focus just as much on patients you already have as on getting new patients.  Probably more.

A common rule of thumb is that an existing customer (patient) is 7x as likely to do business with you as a new patient.  That’s probably an underestimate when it comes to acupuncture.

Too many acupuncturists just don’t remind people they’re available to help. This causes the revolving door syndrome – you’re forced run in place.  You’re constantly working replace all the patients that are exiting your practice, instead of being an ongoing part of their health care.

Recently I was contacted by an acupuncturist that has been practicing for 30 years.  She’s had her own clinic for 25 years – a true pioneer.  She was concerned because in the last few months she’s seen a definite drop-off in patients.  She wanted to join my coaching program, hire me to train her receptionist, and help her with her website. She had good questions about reactivating patients, doing SEO for her website, etc.

Good questions, she knew where the leverage is.  She had done her homework.

However, she didn’t want to expand her practice. She just wants to make a comfortable living working a few days a week.

Even though she wanted to give me hundreds of dollars to tune up her marketing, I told her to hold off on that.  Save her money.  Just buy my book and apply it.  Because with a patient base spanning 25 years, I have no doubt she can simply reactivate her old patients and get referrals from new patients.  No need for marketing, advertising or even promoting her website.  At least not yet.

I’d actually be more worried about having too many patients.  That’s what I call a quality problem.

I regularly hear from acupuncturists who:

(If you’d like to read or leave a testimonial, please go here.  Like you, I really enjoy hearing when people have nice things to say.)

If you’re not properly taking care of your existing base of patients, your clinic IS leaking money and patients.  It doesn’t have to be that way.

So let me ask you – how are you making sure your past patients are still “active”?  How are you making sure that you’re taking care of your existing base of patients?  What do you still have left to do?

→ Click to CommentTags: Articles · Clinics · Never Market Again

Outrunning the Bear

February 10th, 2009 · 1 Comment

There’s a classic story where a bear charges two hikers in the woods. One puts on running shoes, while the other says, “Why are you doing that? You can’t outrun a bear!”

“I don’t have to outrun the bear. I only have to outrun you.”

In the last 2 months, I’ve been hearing from people interested in advertising so they’re the first choice among acupuncturists.  Or they want to promote their website to beat other sites.

If you’re doing this, you’re trying to outrun others. [Read more →]

→ 1 CommentTags: Articles · Clinics · Issues · Never Market Again

What’s Your Specialty?

February 3rd, 2009 · 5 Comments

I just talked to someone who says she specializes in Broadway dancers and fertility/women’s issues.  I had no idea.  Her website doesn’t show this, it came up by accident.  Her site just shows she used to be a dancer. 

If you want to specialize, you need to let people know.

From what I’ve seen, specializing is a very powerful way of getting new patients. Marketing without marketing, so to speak. There’s several reasons for this.  Some are obvious, some aren’t. [Read more →]

→ 5 CommentsTags: Articles · Issues

SEO Series

February 1st, 2009 ·

SEO is search engine optimization.  It’s important if you’re an acupuncturist and are hoping to get patient through your website.  You can read our series on SEO here:

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