This is the last installment of our SEO series. So far we’ve talked about:
Today we’re going to talk about other factors that don’t show up on web pages themselves.
Domain name
You can have your keywords in your domain name. It’s hard to measure how well this works, but it doesn’t hurt when you’re trying to get a link to Chicago Acupuncture and your domain name is chicagoacupuncture.com.
URL (Web Address)
Even if you don’t have your keywords in your domain name, you can still have them in the web address. For example, having a page about acupuncture in chicago at http://www.serenityacupuncture.com/chicago-acupuncture/ will get your keywords into the URL.
Site Age
Somehow Google actually managed to patent this obvious clue. The longer a site has been around, the more likely it’s relevant and well-maintained.
Newness
Google and the other search engines like old sites but also likes new content. If you update your site regularly, obviously you’re keeping it relevant.
The search engines particularly seem to like blogs. Blogs tend to be relevant, social, and updated regularly.
There’s even a way to share new blog content with the search engines by something called “pinging”. Pinging is basically a way of notifying various servers of new content. The search engines track these submissions and often collect the content within minutes.
(At our website service , we’ve developed a way to both allow you to create both articles and blog content - and both are pinged for the search engines to pick up.)
Age of incoming links
A common way to boost websites in the rankings is to submit to various directories, pay for links, or even have a huge farm of worthless sites that give links. To combat this, some of the search engines discount new links and only pay attention to old links.
Sitemap
There’s actually two different kinds of site maps. One is for human readers. It links to all pages on your site so people can find what they’re looking for. The search engines do use this.
The other kind is the XML sitemap which is made specifically for the search engines. Our website service automatically generates these sitemaps and submits them to the search engines automatically whenever a page is changed.
Hope this helps. If you have a website but no one finds it, you may as well not have a site at all. So please apply these articles - they’ll help you get more patients.
We offer a website service that includes built-in SEO help such as:
Easy to edit meta-tags - just type in the title and 2 sentence description you want to have show up in the search engines. Often you can determine the exact summary that people see when looking at search results. It’s possible to invite them to call you before they ever see your site!
Automatically generated sitemaps - both for people and for the search engines.
Automatic pinging - post an article or blog, and the search engines know about it within seconds.
Interested? Take a look.
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