Here’s a great idea from Jeffery Grossman of Acupuncture Media Works. Dan Clark of Lotus Spring Acupuncture has been using this with success. Anyone else?

Here’s what Jeffery says:

Acupuncture Happy Hour sessions are 20-minute ear acupuncture treatments, for $20, given in a group setting. I started doing it for a few reasons.

1) It’s a great way to show people how quickly acupuncture can reduce stress and anxiety and,

2) It’s a great way to break the “I never had acupuncture and am afraid of needles” ice.

The first time I held an Acupuncture Happy Hour, 6 people showed up and 3 of them opted for further treatments! With such a great return I decided to do one the next day. This time 10 people showed up and 4 of them opted for more care.

So, in two days, just by putting out flyers and not much more than that, I got 7 new patients. Not bad for a few hours of business canvassing with flyers.

Here’s what I did:

• I created a flyer (we have a few promotional templates on our site)
• I went to local businesses within walking distance and told them about the event and invited them over
• I asked local businesses if I could place a few flyers near their cash register where they would easly be seen
• I had a local massage therapist stop by to give chair massages
• I had the Acupuncture and Stress PowerPoint playing in the treatment room

Everyone left with a special envelope including a few friends and family health passes, top 8 reasons to try acupuncture bookmark, and the referral stimulators. Having your de-stressed patients spread the word is a sure way to long-term referrals.

Through education, marketing and holding an Acupuncture Happy Hour you will be able to help shift that paradigm and provide a calmer, more peaceful world, one patient at a time!

Yours in health, practice growth and a stress-less world.

Good luck and make it fun!

Jeffrey Grossman, L.Ac.
Acupuncture Media Works