Want More Patients?

Here's what they forgot to tell you in Oriental Medicine school...

My name is Burton Kent, and I've worked with dozens of acupuncturists on their advertising and marketing. Experience led me to a system that allows you to avoid advertising almost completely, and never have to "sell" yourself. If you want to get patients without any of that wasteful advertising/selling/marketing stuff, this may be the most important thing you've read this month.

Here's how I discovered what I'm going to share with you:

There's a common rule of thumb in business that it's 7 times easier to sell to an existing customer than to sell to a new one. If you're like most practitioners, you barely focus on your existing patients at all.

Obviously, keeping in touch with current patients is cheaper than reaching the general public. It's far more effective than too. But how can you do this without pushy selling?

Simple – educate them.

A funny thing happens when you educate patients about acupuncture and Oriental medicine. Yes, they do come in more often. Sure, they comply with the treatment plan better. And when they comply, you not only get more patient visits, but your patients see better results and love you more.

All of that was expected. Obvious, really.

What the practitioners and I didn't expect was just how many referrals educated patients make. By educating your patients, you make them into walking advertisements and salespeople for you. That's I named my book Never Market Again — your patients end up doing your marketing for you.

Think about your own experience. Chances are you've had a few great patients that just plain won't shut up about you. They tell anyone and everyone about how great you and your medicine are. They're your favorites, right?

Couldn't you use more patients like that?

However, even when they are talking you up, chances are they're not as persuasive as they could be. If you fix someone's back pain, chances are they'll be very persuasive for other people with back pain. Not so convincing to people with asthma or arthritis.

So how can they be convincing? They need education, and it's not the kind most acupuncturists usually use. For someone who's skeptical about being stuck with needles, talking about meridians, chi and energy just sounds weird, even "woo-woo" to them. You have probably seen this yourself many times — people suddenly stop listening.

Instead of sounding far out and alienating patients, there's a way to educate them, so they can not only talk persuasively about their own condition, but also have an informed opinion about many other types of conditions. And that opinion almost always is "You should see my acupuncturist, and here's why..."

The "why" is so important. Once patients understand why, in a simple-to-explain way, their persuasiveness goes through the roof. They also feel far more comfortable talking about you, because they have more to say than "my acupuncturist is great!"

As it turns out, educated patients make the best referrals. They make the most referrals. And they ENJOY making referrals.

So education is one key to getting referrals. It was the first step in discovering the Never Market Again^TM system. I knew I was onto something, but little did I know there are two more ingredients to having your patients do your marketing for you.

What made it possible to find the other ingredients to reliable referrals is that I consulted with both successful and less successful practitioners. This allowed me to examine the differences. I wanted to know.

What were the most successful practitioners doing that the others weren.t?

The answer is what cracked the code to getting referrals. It can be explained in this simple formula:

Relationships + Education + Word-of-Mouth = Never Market Again

This is deceptively simple. In a way it's obvious. Think about it:

If you have good relationships with your patients, they'll tend to refer.

If you educate your patients, they'll be more persuasive in making referrals. They'll know of more conditions that acupuncture and Oriental medicine can treat. They'll also be able to explain why it works.

If you take special care to maximize word-of-mouth, it will simply happen more often.

Like I said, obvious. But what's not so obvious is how they all fit together as a system. As a complete system, the whole is greater than the sum of its parts. Improving one area automatically improves the other two.

Let me give you a general idea:

Having good, lasting patient relationships allow you more time to educate your patients. And of course good relationships also lead to word-of-mouth.

Patient education makes your patient relationships stronger. They come to see you more often because they understand more about what you can treat. Also, because they are more educated about what you do, they are better able to talk about you and refer people to you.

Word-of-mouth brings you more patients to educate and have relationships with. There's also a few things you can do to make the people who talk about you even happier because they talked about you.

The effects of all this is not additive. It's multiplicative. It's obvious how the system works when explained this way. However, like Chinese Medicine, knowing the overall system is just the start. Having a superficial understanding is like practicing "medical" acupuncture. It can work — but without true understanding, it's just not as effective.

That's why I wrote the ebook, Never Market Again - the guaranteed formula for attracting patients naturally. In it, I explain:

How to get huge increases in referrals – naturally:

• The two things that get people talking about you and referring (page 44). Also the one thing that will stop referrals cold (pages 51-53).
• A story about my auto mechanic that will help you realize that people are HAPPY to be asked for referrals – if you ask at a certain time. You'll never think about asking for referrals the same way again. Pages 47-48.
• One practitioner tried asking for referrals this way. The patient tried to take the whole stack of brochures. Cute email on page 48.

Even if you're great at communicating with your patients, you should know:

• The one thing desperate patients want from you more than anything else. If you don't give it to them, they probably will avoid you, even though they need you. See pages 62-63.
• The two main audiences for your materials are new patients and existing patients. There is a difference – be careful with new patients. What to consider is explained on page 85.
• An automatic way to educate patients online. You set it up once, but patients experience it as an ongoing, educational discussion. (Set it up now, and reach new patients 3 months, or even 3 years from now. It literally works on autopilot.) (Details in the bonus manual “The Faucet”).

How to educate patients so they're like a free sales force:

• Most patients think that acupuncture and OM only effective on a few conditions. Make patients a good judge of OM treatable conditions. Once they know this, they'll not only see you for more conditions, but refer far more people. (pages 35-37 – especially page 37)
• Acupuncture is often only sought out as a last resort or final hope. What to tell your patients so acupuncture and OM are their first choice instead. (This secret also helps your patients make many more referrals.) See pages 36-37.
• How to make your website 10 times more effective. Most websites get visited once or twice – even by patients that see you a lot. There's a specific way to reach these visitors as often as you want. (The bonus report “The Faucet” explains)
  (More concepts from the manual are listed at the end of this letter.)

Let's face it. Just one of the above ideas will get you many more patients with little work, and almost no investment. (I guarantee it - see below.)

You've spent at least $50,000 getting your degree - probably the most important investment you'll make in your life. The only way to make this huge investment pay off is to use it.

If you're not using your skills, if your clinic isn't full, your time and your degree are being wasted. Even worse, people that need you don't know about you. Doesn't it make sense to invest a little more to get the full value of your degree?

Never Market Again is a small cost when compared to your degree. However, you can make the manual effectively free for yourself – I guarantee it.

Here's how:

Applying just one concept from the manual will certainly get you at least one new patient. That patient's very first visit will be enough to pay for the manual. Repeat visits will pay for the manual again and again – meaning it ends up being better than free for you.

I'm certain you'll get far more than one new patient. But that's not good enough for us. You must really be satisfied. If at any time within the next 8 weeks you don't feel like Never Market Again is going to easily get you at least 20 patient visits over the course of the year – that's 20 times what you would pay for the manual – simply get a refund. It won't bother me if you do – I'll be glad that you at least took a look.

You'll get at least twenty times the value of the manual – just this year. Next year will be even better – because the system improves with use.

But in order for that to happen, you have to get started. You can be reading the manual in five minutes – I'm told it's an easy read, and very clear. So start now. You'll be glad you did. I guarantee it.

Sincerely,

Burton Kent
AcupunctureClinicMarketing.com

Click here to buy the book

P.S. You'll also get the manual “The Faucet” as a free bonus. You can read more about “The Faucet” here.

P.P.S. More things you'll learn from Never Market Again:

Communicating with patients - with zero pushing or selling:

• How to make sure your marketing materials don't read like a boring book report. It's actually easier and more authentic to write this way. (pages 77-78)
• More on why people will LIKE your marketing if it's done right. The better your marketing is, the more happy people will be about paying you for your services. (pages 76-77)
• Even a gruff practitioner with few social skills does this one thing and is highly respected. You're probably doing this too, but if you're not, you're turning off patients. (page 33)

Things about marketing your clinic you that may surprise you:

• Why competition is a good thing and will probably will help you get more patients, not less. See pages 88-90 to find out how this is possible, and why you may want to partner with your “competition” to advance OM.
• Legal drugs kill more than 10 times more people than illegal drugs, and are probably the leading cause of death in the United States. By practicing OM, you're saving lives. Find out why on pages 95-99.
• How to write your own marketing and advertising materials easily. Writing was agonizing for me, but no longer. It can be easy. Three painless methods that work on pages 85-87.
• What a clean bathroom has to do with referrals. (page 53)

Even more on educating patients

• If you forget to do this, you may lose a patient. Even worse, they will say, “acupuncture doesn't work!” Must read on pages 69-70 (This is personal. My own mom won't see an acupuncturist ever again because of this!)
• Two formulas for writing effective materials. You're most persuasive when you lead the reader through a specific route to whatever you want to say. You're also a lot more interesting if you do it this way. (pages 78-82)
• It's been estimated that a headline is at least five times as important as the rest of your brochure or promotional material combined. Pages 83-84 explain why, and see several examples to use as templates/idea starters.

You may be losing people before they even become patients. What you need to know:

• What can stop patients from making that first visit. If they don't make that first visit, you won't have a second visit or a third. How to make sure interested people become your patients discussed on pages 61-69.
• The best way to help patients overcome needle fears – patients love this. Also, the dumb thing some practitioners do that makes patients expect it to hurt, so it does. (page 40)
• Patients will call and give you every reason to expect to see them in your clinic. But they don't make an appointment. Here's why it happens. Easy to fix. See the section on the “Slippery Slope.”
• What viruses have to do with word-of-mouth. By getting word-of-mouth to spread like a virus, you'll never have to market again. Core concept explained on page 43 onward.
• The “revolving door” syndrome. Most patients reward your good treatment exactly how they would reward bad treatment – By never coming to see you again! How to stop the revolving door and retain patients. (Covered throughout the manual)
• Why patients quietly leave. How to give them attention so they don't.

Listening to "professionals" who just want you to spend money? Read these first:

• Why most advertisers are gamblers. I don't care if you're in Las Vegas, don't gamble with your clinic. This simple question (middle of page 72) will help you know what's going on with your marketing.
• Why improved marketing isn't just for new patients. Existing patients are happier and refer more, not to mention effects on patient compliance and even the placebo effect. (See the sidebar on page 59).
• Boring stuff about the most scientific type of marketing there is, starting on the bottom of page 73 to 75. I think you need to know it, but there's nothing especially radical about it – except 99% of marketers don't do it. (Yes, sometimes my manual is boring. I hope not too often.)
• A funny lesson from a guy selling an ugly thermostat. A woman scientist who read his ad by accident got mad and sent him hate mail. Story on page 61-62, and what it has to do with getting patients into your clinic.
• Why it's so much harder to sell acupuncture than most other services and products. Most advertising is ineffective anyway – for acupuncture it's even worse. Pages 23-24 explains, but read the whole manual for the solution.

Click here to buy the book

If you're still not sure, remember the guarantee. If you're not happy anytime within the next 8 weeks, just request a refund. No hard feelings, and I'll thank you for taking a look.