Quick question – do you put your fees on your website?
Most acupuncturists I’ve seen don’t – some people actually use Google Analytics to track how their web visitors look through their site. The “fees” page is often the top exit page for the site – meaning when people see that page, it’s the last page they look at.
It’s possible that when they see the fee, the web visitor decides to make an appointment, and that’s why they stop at the fees page. But it’s far more likely that they decided to look elsewhere.
I haven’t heard from any acupuncturists who have successfully posted fees on their sites, except for a few community acupuncture practitioners. Their fees are obviously lower, so price isn’t going to be as much of an issue.
What’s your experience?