It’s not too late! If you aren’t already signed up to have up-to-date marketing information delivered directly to your inbox, do so here:→ I received an email not long ago which included: Have you heard the latest FTC hoopla? The gummint “chatter” about how they are reviewing the testimonial laws and (from what I’ve seen) […]
Entries Tagged as 'Website'
If you don’t have a website or aren’t happy with your existing one, this might be the most important thing you read this year. Read on to find out if you qualify for 6 months of website service for just $60 (or less). That’s $10 a month or less. But first,
Last week I asked if you should put your fees on your website or not. There were a ton of answers. You can still leave a comment with your experience there. The answers seem to be divided between people who:
Second – GoDaddy has no problem with seizing your property (domain name), then charging $200 or more to let you tell them why they should return your property. If there’s any question at all about your website – fairness goes out the window. As GoDaddy’s head attorney notes: Jones pointed out that GoDaddy’s terms of […]
I previously wrote about how Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. She talked about how she made $11,168.81 in her first year online, working part time. Lisa is having fun with it – it’s […]
This is the last installment of our SEO series. So far we’ve talked about: Common SEO lies Keywords and Search Terms On-Page Ranking Factors Off-Page Ranking Factors Today we’re going to talk about other factors that don’t show up on web pages themselves.
This is part 4 in our series about SEO – Search Engine Optimization. SEO is essentially marketing your acupuncture website to the search engines, so they’ll let you rank better or even first in the search results. Is Your Site Important? The search engines want to know if your site is important, or if it […]
If you’ve been with us so far, we’ve talked about general SEO (Search Engine Optimization), and keywords/search terms. Today we’ll discuss on-page factors for marketing your acupuncture website. On page factors involve using your keywords (such as “Chicago Acupuncture”) on your page. This is how Google knows your site is relevant for the search term/keywords. […]
(This continues the series on Search Engine Optimization (SEO) – how to have your website found by ranking high in the search engines.) Keywords and search terms are basically the same thing. When someone looks for acupuncture in google, they’ll enter a search term. The most reliable search term to bring in patients is your […]
It’s not good enough to have a website – people must be able to FIND you online. Otherwise your site is wasted. The main way your site is found is through search engines. Getting to the top of the search engine results is called “Search Engine Optimization”, or SEO. It’s not unusual for a website […]
If you have a website, does it get more patients for you? Do you have any thoughts about how well yours works for you? I ask because I realized something over the weekend. Most practitioners tell me they get at least two patients a month from their website. At the same time, it takes just […]
You’ve heard of acufinder, and they cost something like $179 a year or $219 for two years (if I remember correctly. They may be well worth it, because each new patient is worth at least $150 (probably closer to twice that). So just one new patient pays for the ad. Every patient after that is […]
Lately I’ve been asked by a lot of people to take a look at their website and see why it’s not getting more acupuncture patients. Here’s some common problems I’m seeing (make sure you don’t have them too.):
When I wrote about “Would You Give A Patient A Free First Visit”, a lot of people had comments about how a free acupuncture treatment/consultation fits into your marketing. The most interesting comment posted on that page was by Julia Quick from the U.K.: Hi Burton, Since I started even thinking about marketing – I […]
As you may have noticed, the images at the top of the page are of various clinics from all over. Not everyone has a beautiful storefront, but I’ve only met two practitioners that did not take pride in their clinic. I think you’re proud of yours, and there’s a special feeling to it. If so, […]