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I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that [...]

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There is no excerpt because this is a protected post.

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There were 17 total comments on “What Stops You?”, where I asked what stops you from marketing acupuncture. My favorite comment was from Therese:
It’s not that any one thing stops me - it’s the multitude of choices that has this staccato effect on my actions. Oh - my website must be perfect, but [...]

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Wow, thanks for all the comments on “What Stops You?” (from marketing your acupuncture clinic) – 14 of them. I tallied them up and here’s what everyone said:
Confidence was an issue for 7 people
Time management – 4
Marketing Know-How – 4
Humility – 2
Money – 1

First of all – let’s forget about “money”. The [...]

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(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]

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Today I just have a question. (Please leave a comment. Or If you’re shy, just email your answer to me or use my contact form.)
What stops you from improving your marketing?
I’m asking because I’d like to know what I can do to help. If enough people have the same problem, it makes [...]

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Would you like the password for the prior post?
Sorry. It’s too late. Don’t email me asking for it. It really is too late.
But it’s not too late to sign up to get access to password protected posts in the future. I’ll be using password protection for the best posts. [...]

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There is no excerpt because this is a protected post.

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When I wrote about “Would You Give A Patient A Free First Visit”, a lot of people had comments about how a free acupuncture treatment/consultation fits into your marketing.
The most interesting comment posted on that page was by Julia Quick from the U.K.:

Hi Burton,
Since I started even thinking about marketing - I offered a free [...]

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Would you like the password for the prior post?
Sorry. It’s too late. Don’t email me asking for it. It really is too late.
But it’s not too late to sign up to get access to password protected posts in the future.

[Read more →]

There is no excerpt because this is a protected post.

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(This was first sent out in email - I’m reposting it here in response to a question)
Just got off the phone with an acupuncturist in Ithaca, New York. He was telling me he has two clinics, but wants to focus exclusively on marketing the Ithaca clinic, because that’s where he lives. (Probably the overhead [...]

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Would you give a patient a free first visit to get them as a patient? Some practitioners would, some wouldn’t. In some cases (if you’re accepting insurance in certain states) it can actually be illegal.
There’s a tradeoff. Not charging for initial consultations:

Allows acupuncture skeptics to give it a try without fear of [...]

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I was talking with a friend last week about marketing acupuncture, herbs, and Oriental medicine. You know that blank look people get when they’re bored and not paying attention? Well she had it! Believe it or not, some people find it boring when I talk about persuading people to try acupuncture [...]

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A great way to spot check your marketing materials and advertising is to review what you wrote, then ask, “So What?”
Or a nicer way to say it is, “So what does that mean to me?” (as a patient?)
Here’s a line from an acupuncturist’s site. (Note that she’s read Never Market Again and is already [...]

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