It’s not too late! If you aren’t already signed up to have up-to-date marketing information delivered directly to your inbox, do so here:→
The underlying principles in Never Market Again all center around relationships and education. That’s what makes possible “marketing without marketing”.
I just found THE best summary I’ve ever read of [...]

[Read more →]

Dan Clements over at AlternativeHealthPractice.com writes great material on practice building for acupuncturists and other alternative medical practitioners. It’s so good it’s actually very annoying - how am I supposed to pick what to tell you about to help promote your practice? So I’ve been putting off mentioning AlternativeHealthPractice.com until now.
Finally figured out [...]

[Read more →]

I’ve done a lot of research looking up acupuncture studies. If you want to do the same, I suggest taking a memory stick to a teaching hospital and visiting their library. You’ll be able to get articles galore. Also Google Scholar is awesome but incomplete unless used in the library. Usually [...]

[Read more →]

Some people are worried about the recession. The established definition of a recession is a contraction in the GDP (gross domestic product) for at least 6 months. Basically, it means less money is exchanging hands - people change their spending habits. They still spend, but not as often. This means less value [...]

[Read more →]

The Community Acupuncture Network (CAN) model is a VERY interesting business model for acupuncture clinics. It is based on a group treatment room. Usually there are a bunch of reclining chairs in a single room. The payment is sliding scale, so patients pay as much as they’re able – usually $15 to [...]

[Read more →]

On Tuesday I wrote about the Sanborn Maxim. It states that:
“Those who are willing to pay the least will demand the most.”
Some of the many

[Read more →]

Lately I’ve been asked by a lot of people to take a look at their website and see why it’s not getting more acupuncture patients. Here’s some common problems I’m seeing (make sure you don’t have them too.):

[Read more →]

There was a lot of discussion when I first wrote about offering a free first visit as a marketing tactic to get new acupuncture patients. Many readers gave good feedback.
I do agree that if you’re not careful, a free first visit can cheapen the perceived value of your services. Frankly, people who don’t [...]

[Read more →]

I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that we’re finishing today:

What Stops You? (with 17 comments)
What Stops You? Part 2 (on confidence)
Time Management (What Stops You? part 3)

Two hangups seem to [...]

[Read more →]

There is no excerpt because this is a protected post.

[Read more →]

There were 17 total comments on “What Stops You?”, where I asked what stops you from marketing acupuncture. My favorite comment was from Therese:
It’s not that any one thing stops me - it’s the multitude of choices that has this staccato effect on my actions. Oh - my website must be perfect, but [...]

[Read more →]

Wow, thanks for all the comments on “What Stops You?” (from marketing your acupuncture clinic) – 14 of them. I tallied them up and here’s what everyone said:
Confidence was an issue for 7 people
Time management – 4
Marketing Know-How – 4
Humility – 2
Money – 1

First of all – let’s forget about “money”. The [...]

[Read more →]

(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]

[Read more →]

Today I just have a question. (Please leave a comment. Or If you’re shy, just email your answer to me or use my contact form.)
What stops you from improving your marketing?
I’m asking because I’d like to know what I can do to help. If enough people have the same problem, it makes [...]

[Read more →]

Would you like the password for the prior post?
Sorry. It’s too late. Don’t email me asking for it. It really is too late.
But it’s not too late to sign up to get access to password protected posts in the future. I’ll be using password protection for the best posts. [...]

[Read more →]