I’m sharing the first two chapters of Never Market Again. It’s simply the best way I know to market your clinic. Funny how it’s also the cheapest and brings you the best patients. Referred patients tend to be less concerned about how much it’s going to cost, more compliant with your [...]

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…it’s about the patient and not you.
So if you’re afraid of asking for referrals, it may be because the referral is really about you. You want more patients. You know it, the referrer will know it. Nobody is going to be very comfortable having a conversation about what the patient can do [...]

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I’m a big believer in marketing systems, even when it comes to something as personal as referrals. As an acupuncture and Oriental medicine practitioner, if you don’t have a referral marketing system in place, you’re losing out.
Bill Cates, “the Referral Coach” gives away a free report on common referral marketing system problems [...]

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Lately I’ve been getting quite a few emails asking “What do you think of this (acupuncture marketing system or tactic)?”
Just about every acupuncture marketing or acupuncture practice building system works. EVERY one of them. The question is, how well do they work? Are they worth the effort to bring in new patients?
I [...]

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In Never Market Again I mention how
 

Many practitioners focus too much on the negatives.  They talk about it [needles] like it’s going to hurt, but not much.  This leads patients to expect pain – and they’ll usually prove themselves right.  (The placebo effect is based on the same kind of self-fulfilling prophecy.)

I also spent a [...]

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The Chinese and other Oriental medical systems are the most comprehensive for analyzing the healing properties of herbs. However, the Oriental medical traditions don’t have a monopoly on healing herbs. Native Americans have their own healing traditions, as do Africans, Europeans, Pacific Islanders, East Indians, and more.
I remember reading about how the deforestation of [...]

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Yesterday I posted about the value of specializing. I’m going to tell you about another specialist today. You may already have read about Andy Rosenfarb in the posts about attracting over 200 patients a week and treating 200+ patients a week without burning out.
Andy is an eye specialist, and I bought his book [...]

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Frank Caruso L.Ac. wanted a hard copy for reading, so he went to Office Max and had a copy printed and bound. He sent me this picture:

I like it. Frank says “It was about $14.00 to have it bound that way, double sided with cardstock color cover.
I like having it in [...]

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I’d say about 1/3rd of the practitioners I’ve worked with have certain kinds of patients/conditions they like to treat, and almost specialize in. I know practitioners who focus on eye/vision conditions, emotional balance, sports injuries, gynecological issues, fertility, etc. Some are very clear that they like to specialize – others just kind of [...]

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I want to give you a million dollars, but I’ve got a bit of explaining to do first, don’t I?

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Acufinder let me know they’ll be sending me gift certificates for Acufinder.com subscriptions next week. In case you didn’t know, Acufinder is a huge online directory of practitioners. You can sign up for a free listing, but the paid listings get more attention. Acufinder’s home page states they get 6,000,000 hits monthly. [...]

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A lot of acupuncturists have websites, but they have a hard time keeping them updated. Most people who do it themselves have to update pages by hand. Or if you hire a webmaster, they’ll often charge you $25 per page.
There’s a much better way to do it. In fact, I believe I’ve [...]

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Yesterday’s message was about the practitioner who sees over 200 patients per week. I promised to ask Andy for permission to tell you his methods for treating that many patients effectively. Here’s what he said:

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Would you like to see over 200 patients in one week? Would you even believe it’s possible?
Andy Rosenfarb is the author of Healing Your Eyes with Chinese Medicine, the Commissioner of the National Oriental Medicine Accreditation Agency (NOMAA), and has two other clinicians working for him. (Those two other clinicians aren’t included in [...]

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As part of the book release, there’s going to be a Doer’s Contest.
You win just by participating. Do any kind of marketing. Follow the system in the coming book Never Market Again or do anything in Build Your Dream Practice to bring in more patients. Or do something to attract patients you’ve [...]

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