Your greatest asset as an acupuncturist is your patient base.  I don’t care how many or how few patients you have.  You would be surprised at how many people tell me they have 3 patients.  Not 2, not 4 or 5, exactly three.  It doesn’t matter.
You need to focus just as much on patients you [...]

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There’s a classic story where a bear charges two hikers in the woods. One puts on running shoes, while the other says, “Why are you doing that? You can’t outrun a bear!”
“I don’t have to outrun the bear. I only have to outrun you.”
In the last 2 months, I’ve been hearing from [...]

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Just make this mistake:

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I had an interesting experience today.  Called a guy about a car, and asked him questions about it.  I told him point-blank “If there’s anything wrong with the car, please let me know now before I drive out there.”  He told me there weren’t any problems.
He lied.
Now that I think of it, everything he said [...]

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A lot of people worry about the cost of marketing their acupuncture clinic. It’s the single most common question I get: “What’s the most cost-effective way of marketing?”
Fact is, marketing is free when it’s done right. It pays for itself - otherwise why in the world would you do it? Your website [...]

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On April 24th, I decided to improve my own marketing. Here’s what I did:

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Referrals work great for lawyers, real estate agents, mechanics, even Mary Kay consultants. There’s a lot of referral systems out there. A LOT. Here’s a partial list of some good resources:

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The underlying principles in Never Market Again all center around relationships and education. That’s what makes possible “marketing without marketing”.
I just found THE best summary I’ve ever read of the kind of marketing for acupuncture that I teach. I’m kicking myself that I didn’t write it myself:
When communication is poorly and [...]

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I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that we’re finishing today:

What Stops You? (with 17 comments)
What Stops You? Part 2 (on confidence)
Time Management (What Stops You? part 3)

Two hangups seem to [...]

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There is no excerpt because this is a protected post.

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(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]

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There is no excerpt because this is a protected post.

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Would you give a patient a free first visit to get them as a patient? Some practitioners would, some wouldn’t. In some cases (if you’re accepting insurance in certain states) it can actually be illegal.
There’s a tradeoff. Not charging for initial consultations:

Allows acupuncture skeptics to give it a try without fear of [...]

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I wrote about “The Pareto Principle”, which is also known as the 80/20 principle or “The Law of The Vital Few.” The article talked about how a few of your patients will bring most of your joy and income. It’s always like that. A few things always make the biggest difference.

A few [...]

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When I first released Never Market Again™, Joe Alban, L.Ac. from New York City sent me this very nice letter:
Hi Burton,
Last week I purchased and read your e-book. I am not sure how to put this, but it may have changed my life. I guess I read it just at the right time. [...]

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