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On April 24th, I decided to improve my own marketing. Here’s what I did:
I wrote over two month’s worth of articles, and queued them to be published on Tuesdays and Fridays [...]

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Referrals work great for lawyers, real estate agents, mechanics, even Mary Kay consultants. There’s a lot of referral systems out there. A LOT. Here’s a partial list of some good resources:

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The underlying principles in Never Market Again all center around relationships and education. That’s what makes possible “marketing without marketing”.
I just found THE best summary I’ve ever read of the kind of marketing for acupuncture that I teach. I’m kicking myself that I didn’t write it myself:
When communication is poorly and [...]

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I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that we’re finishing today:

What Stops You? (with 17 comments)
What Stops You? Part 2 (on confidence)
Time Management (What Stops You? part 3)

Two hangups seem to [...]

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There is no excerpt because this is a protected post.

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(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]

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There is no excerpt because this is a protected post.

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Would you give a patient a free first visit to get them as a patient? Some practitioners would, some wouldn’t. In some cases (if you’re accepting insurance in certain states) it can actually be illegal.
There’s a tradeoff. Not charging for initial consultations:

Allows acupuncture skeptics to give it a try without fear of [...]

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I wrote about “The Pareto Principle”, which is also known as the 80/20 principle or “The Law of The Vital Few.” The article talked about how a few of your patients will bring most of your joy and income. It’s always like that. A few things always make the biggest difference.

A few [...]

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When I first released Never Market Again™, Joe Alban, L.Ac. from New York City sent me this very nice letter:
Hi Burton,
Last week I purchased and read your e-book. I am not sure how to put this, but it may have changed my life. I guess I read it just at the right time. [...]

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I’m sharing the first two chapters of Never Market Again. It’s simply the best way I know to market your clinic. Funny how it’s also the cheapest and brings you the best patients. Referred patients tend to be less concerned about how much it’s going to cost, more compliant with your [...]

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…it’s about the patient and not you.
So if you’re afraid of asking for referrals, it may be because the referral is really about you. You want more patients. You know it, the referrer will know it. Nobody is going to be very comfortable having a conversation about what the patient can do [...]

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I’m a big believer in marketing systems, even when it comes to something as personal as referrals. As an acupuncture and Oriental medicine practitioner, if you don’t have a referral marketing system in place, you’re losing out.
Bill Cates, “the Referral Coach” gives away a free report on common referral marketing system problems [...]

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Lately I’ve been getting quite a few emails asking “What do you think of this (acupuncture marketing system or tactic)?”
Just about every acupuncture marketing or acupuncture practice building system works. EVERY one of them. The question is, how well do they work? Are they worth the effort to bring in new patients?
I [...]

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In Never Market Again I mention how
 

Many practitioners focus too much on the negatives.  They talk about it [needles] like it’s going to hurt, but not much.  This leads patients to expect pain – and they’ll usually prove themselves right.  (The placebo effect is based on the same kind of self-fulfilling prophecy.)

I also spent a [...]

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