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On April 24th, I decided to improve my own marketing. Here’s what I did:
I wrote over two month’s worth of articles, and queued them to be published on Tuesdays and Fridays [...]
Entries Tagged as 'Never Market Again'
Not Having To Think About It
August 19th, 2008 · No Comments
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How Most Referrals Work
August 5th, 2008 · 3 Comments
Referrals work great for lawyers, real estate agents, mechanics, even Mary Kay consultants. There’s a lot of referral systems out there. A LOT. Here’s a partial list of some good resources:
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Relationships vs. Marketing - There’s No Contest
June 24th, 2008 · 4 Comments
The underlying principles in Never Market Again all center around relationships and education. That’s what makes possible “marketing without marketing”.
I just found THE best summary I’ve ever read of the kind of marketing for acupuncture that I teach. I’m kicking myself that I didn’t write it myself:
When communication is poorly and [...]
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What Stops You - Part 4 (Marketing)
May 16th, 2008 · 2 Comments
I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that we’re finishing today:
What Stops You? (with 17 comments)
What Stops You? Part 2 (on confidence)
Time Management (What Stops You? part 3)
Two hangups seem to [...]
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Protected: Rewarding Referrals
May 13th, 2008 · Enter your password to view comments
There is no excerpt because this is a protected post.
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Doctors Aren’t Wishy-Washy. Are You?
May 7th, 2008 · 1 Comment
(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]
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Protected: Giving A Free Visit Part 3
May 2nd, 2008 · Enter your password to view comments
There is no excerpt because this is a protected post.
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Would You Give A Patient A Free First Visit?
April 22nd, 2008 · 12 Comments
Would you give a patient a free first visit to get them as a patient? Some practitioners would, some wouldn’t. In some cases (if you’re accepting insurance in certain states) it can actually be illegal.
There’s a tradeoff. Not charging for initial consultations:
Allows acupuncture skeptics to give it a try without fear of [...]
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The Law of The Vital Few
April 18th, 2008 · No Comments
I wrote about “The Pareto Principle”, which is also known as the 80/20 principle or “The Law of The Vital Few.” The article talked about how a few of your patients will bring most of your joy and income. It’s always like that. A few things always make the biggest difference.
A few [...]
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This Could Be Your Success Story.
April 2nd, 2008 · 1 Comment
When I first released Never Market Again™, Joe Alban, L.Ac. from New York City sent me this very nice letter:
Hi Burton,
Last week I purchased and read your e-book. I am not sure how to put this, but it may have changed my life. I guess I read it just at the right time. [...]
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Sample Chapters from the Acupuncture Marketing Manual
April 2nd, 2008 · 6 Comments
I’m sharing the first two chapters of Never Market Again. It’s simply the best way I know to market your clinic. Funny how it’s also the cheapest and brings you the best patients. Referred patients tend to be less concerned about how much it’s going to cost, more compliant with your [...]
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You Can Say Just About Anything You Want, As Long As…
March 20th, 2008 · 2 Comments
…it’s about the patient and not you.
So if you’re afraid of asking for referrals, it may be because the referral is really about you. You want more patients. You know it, the referrer will know it. Nobody is going to be very comfortable having a conversation about what the patient can do [...]
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7 Deadly Referral Mistakes
March 18th, 2008 · 1 Comment
I’m a big believer in marketing systems, even when it comes to something as personal as referrals. As an acupuncture and Oriental medicine practitioner, if you don’t have a referral marketing system in place, you’re losing out.
Bill Cates, “the Referral Coach” gives away a free report on common referral marketing system problems [...]
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What To Look For In An Acupuncture Marketing System
March 3rd, 2008 · 1 Comment
Lately I’ve been getting quite a few emails asking “What do you think of this (acupuncture marketing system or tactic)?”
Just about every acupuncture marketing or acupuncture practice building system works. EVERY one of them. The question is, how well do they work? Are they worth the effort to bring in new patients?
I [...]
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What Do Acupuncturists and Dentists Have In Common?
March 3rd, 2008 · No Comments
In Never Market Again I mention how
Many practitioners focus too much on the negatives. They talk about it [needles] like it’s going to hurt, but not much. This leads patients to expect pain – and they’ll usually prove themselves right. (The placebo effect is based on the same kind of self-fulfilling prophecy.)
I also spent a [...]
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