I wrote about “The Pareto Principle”, which is also known as the 80/20 principle or “The Law of The Vital Few.” The article talked about how a few of your patients will bring most of your joy and income. It’s always like that. A few things always make the biggest difference.

A few [...]

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Many acupuncturists and herbalists have mentioned to me how many flu patients they’re treating. It seems like the flu is going around almost like an epidemic. This is current news, and you can take advantage of it.
Here’s a three (and a half) step action plan to get your acupuncture clinic in [...]

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Daryl Kulak wrote Health Insurance Off The Grid. It covers a kind of a-la-carte health insurance “plan” where you have catastrophic insurance, a medical savings account, and use the practitioner of your choice as your doctor.
His plan allows:

Saving a lot of money if you’re healthy - tax free (in the US).
Being covered if you’re [...]

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Important for everyone - not just people seeing AOM practitioners: 50 Easy Tips to Lower Your Healthcare Expenses posted at RN Central.
Here’s an article on Ayurvedic use of the herb Tulsi (Basil) to cure skin problems.
Are you being exposed to Electromagnetic fields? See Stress from Electromagnetic Fields: Natural Solutions posted at Health Freedom Coaching. [...]

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I’ve been talking with several practitioners about a common personality trait among healers (and massage therapists). I went to a student herb clinic last night for an assessment, and it seemed that three of the four people in the room had the trait. Basically, it’s what you’d call sensitivity. There’s even a [...]

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Lately I’ve been getting quite a few emails asking “What do you think of this (acupuncture marketing system or tactic)?”
Just about every acupuncture marketing or acupuncture practice building system works. EVERY one of them. The question is, how well do they work? Are they worth the effort to bring in new patients?
I [...]

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(This is an article I’ve been submitting around the web. Every acupuncturist and Oriental medicine practitioner should be familiar with just how serious this is.)
Every single incident of healing is actually the body naturally healing itself. In most cases this happens without any kind of treatment — you don’t need to go to [...]

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I’ve done quite a bit of research on what has been written about the effectiveness of acupuncture and Oriental medicine. One of the best collections of articles I’ve found is Dr. Melissa Carr’s Active Life Clinic’s Research and Articles page. Actually, I didn’t find it, she told me herself - thanks, Melissa.
Another good [...]

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Acupuncture clinics close too often. I want to put an end to it. The major reason I went into marketing is because I wanted to know how to rescue bankrupt businesses… and marketing definitely can save clinics from closing.
Just about any business can be rescued with good marketing - as long as [...]

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