Mason McClellan and Amy Galvan are both acupuncture students who aren’t licensed yet. But they already have patients!
Mason is in partnership with his wife Sandra. Mason and Sandra set up their website months before, and share space with a chiropractor. On their first day of seeing patients, they saw one private patient [...]

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I’ll admit it. I can be very blunt. I have to work at diplomacy, instead of just saying what I have to say. Sometimes people appreciate directness, other times it can get me in trouble.
Today I think I’ll get in trouble. I might as well have fun with it, so here goes.
I don’t like most [...]

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Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. In it, she details how she made $11,168.81 in her first year online, working part time.
The best part is, it’s passive income. She’s setting up things [...]

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Lisa Hanfileti from Insights for Acupuncturists organized a teleseminar on websites for acupuncturists. The bottom line is, if you don’t have a website, you’re losing patients and money.
Period.
You can download the seminar mp3 here, or listen to it here:
[Audio clip: view full post to listen]
(Note - I’m not sure the player works. [...]

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Lisa Hanifileti is having a free teleseminar tomorrow night at 9:30 Eastern, 8:30 Central, 7:30 Mountain Time and 6:30pm Pacific Time. It will cover her new book, where she explains how she made $11,000 from her website in her first year online.
There will also be 5-6 website services presented, so if you’re considering setting [...]

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There’s a classic story where a bear charges two hikers in the woods. One puts on running shoes, while the other says, “Why are you doing that? You can’t outrun a bear!”
“I don’t have to outrun the bear. I only have to outrun you.”
In the last 2 months, I’ve been hearing from [...]

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I just talked to someone who says she specializes in Broadway dancers and fertility/women’s issues.  I had no idea.  Her website doesn’t show this, it came up by accident.  Her site just shows she used to be a dancer. 
If you want to specialize, you need to let people know.
From what I’ve seen, specializing is [...]

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SEO is search engine optimization.  It’s important if you’re an acupuncturist and are hoping to get patient through your website.  You can read our series on SEO here:

Part 1: Lies and Half Truths About Your Website
Part 2: Keywords and Search Terms
Part 3: On-Page Ranking Factors
Part 4: Who Likes Your Website (Off-Page Ranking Factors)

Part 5: Other [...]

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This is the last installment of our SEO series.  So far we’ve talked about:

Common SEO lies
Keywords and Search Terms
On-Page Ranking Factors
Off-Page Ranking Factors

Today we’re going to talk about other factors that don’t show up on web pages themselves.

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Testimonials are great. You can talk about yourself until you’re blue in the face, but just one good testimonial from a satisfied patient can make a bigger impression than anything you say yourself. If someone says something good that you’d like them to repeat, ASK them for a testimonial!
My book sales jumped by about [...]

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I almost never have virus problems.  The only virus problem I’ve had in 5 years came after a hard drive crash when I forgot to reinstall an antivirus program.
I actually have TWO antivirus programs on my laptop right now.  And there was something that bypassed both of them.  It’s apparently caused by Adobe Acrobat Reader. [...]

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This just in from Lexie. She forwarded it from the Acupuncture Association of Colorado notices. The signup form for the group is here.
Hello again all AAC Members! I am sending all of you a copy of a letter that has been sent to all members of our national organization, the AAAOM. We have [...]

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Thanks for all the entries!  Three people’s entries stood out for me in particular:
Alan Fradsham suggested:
“Prescription For a Healthy Acupuncture Practice” (How to help your patients help you)
“Needles Aren’t All You Need To Know” ( A guide to keeping your Acupuncture practice healthy)
These are catchy.  I like them. Winner!
Robin Green suggested:
Marketing from the Heart: [...]

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If you’ve been with us so far, we’ve talked about general SEO (Search Engine Optimization), and keywords/search terms.  Today we’ll discuss on-page factors for marketing your acupuncture website.
On page factors involve using your keywords (such as “Chicago Acupuncture”) on your page.  This is how Google knows your site is relevant for the search term/keywords.
It’s not [...]

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Casey Truffo wrote “Be A Wealthy Therapist”, which is mainly for psychological therapists. However, there’s wisdom in that book that will also benefit acupuncturists and other alternative medical practitioners. I just scanned the table of contents and jumped right to:
Chapter 14
Collect: But She Couldn’t Afford My Fee
It starts out with this:
Wisdom Nugget
Never, ever [...]

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