It’s not too late! If you aren’t already signed up to have up-to-date marketing information delivered directly to your inbox, do so here:→ I received an email not long ago which included: Have you heard the latest FTC hoopla? The gummint “chatter” about how they are reviewing the testimonial laws and (from what I’ve seen) […]
Entries Tagged as 'Issues'
Most people think that having a website is enough to ensure a steady stream of patients. Most websites bring in 3-6 patients a month without fail. But unless people can find your website, it’s like having a beautiful clinic … way out in the woods where no one can come visit. There’s no way they’ll […]
You’ll want to read this free, 33 page ebook I found just yesterday. Head over to The Well Practice and grab it. It’s called Practice Building 101: Your I-Don’t-Have-to-Feel-Like-An-Icky-Car-Salesman-Guide to Growing a Thriving Wellness Practice. There’s also a free e-course at the same site where Brooke (the author) talks about avoiding the problems she’s had […]
My son Brady has a yo-yo. It’s a nice butterfly yo-yo, and he can’t put it down. I even took him to the library and tricked him into using the catalog for the first time to find a yo-yo book to learn new tricks. He was so excited he forgot he didn’t know how to […]
I’ve got a pharmacist waiting to answer my (our questions). She’s constantly making comments like “You don’t know how bad it is” and “You wouldn’t believe what the pharmaceutical companies are doing!” So help me out. Leave some good questions in the comments section below, and we’ll get some answers. This should be interesting!
Healthcare is a huge, huge cost in the US. Our healthcare expenses are about half the size of the complete Chinese economy! Our healthcare makes up 1/6th of the economy. Of every hundred dollars the average American spends, $16.52 goes to healthcare. $238,000,000,000 in 2008 alone. This is just sick (pun intended). Isn’t this telling […]
I’m continually shocked at how many acupuncturists are focusing on the wrong things. It happens ALL the time. I’d guess most business owners, let alone acupuncturists, go through the same thing. If you don’t have enough patients/clients/customers, what should you be doing? Obviously… getting some! I offer business building coaching, but right now I don’t […]
Quick question – do you put your fees on your website? Most acupuncturists I’ve seen don’t – some people actually use Google Analytics to track how their web visitors look through their site. The “fees” page is often the top exit page for the site – meaning when people see that page, it’s the last […]
A little while ago I asked for people’s questions about marketing acupuncture. If you have specific questions about growing a successful practice, please post a comment and I’ll try to answer it. The best question gets a free copy of Try It On Everything. However, I just found out that the Try It On Everything […]
I haven’t been writing much lately because my focus has been on a couple of new projects. They’re getting more exciting the closer I am to finishing them. But I’d like to get back in the swing of things by writing for you. It occurred to me that you may have problems or questions that […]
Lexie Bennetts, L.Ac. of Colorado sent me this (Thanks, Lexie!). I believe this is the first time ever that acupuncture has been given any kind of federal coverage, apart from acupuncture in the military. You can send letters to your senators and representative using AAAOMs fast and easy letter-writing tool. Don’t stop there. Get your […]
Second – GoDaddy has no problem with seizing your property (domain name), then charging $200 or more to let you tell them why they should return your property. If there’s any question at all about your website – fairness goes out the window. As GoDaddy’s head attorney notes: Jones pointed out that GoDaddy’s terms of […]
Here’s a great idea from Jeffery Grossman of Acupuncture Media Works. Dan Clark of Lotus Spring Acupuncture has been using this with success. Anyone else? Here’s what Jeffery says: Acupuncture Happy Hour sessions are 20-minute ear acupuncture treatments, for $20, given in a group setting. I started doing it for a few reasons. 1) It’s […]
This is from an Arizona based acupuncturist. If you know anyone looking to practice in Arizona, please leave a comment and I’ll put you in touch. If you think you’ll ever want to sell your practice, you may want to read her questions. They’re pretty good: “I am looking to sell my acupuncture and herbal […]
Just a quick note… I recently had a website client email me to tell me that she’s closing her clinic so she won’t need a website anymore. I woke up in the middle of the night with a realization. I blew it. Here’s why: If you have a clinic, it’s actually worth money to someone […]