I’m continually shocked at how many acupuncturists are focusing on the wrong things. It happens ALL the time. I’d guess most business owners, let alone acupuncturists, go through the same thing. If you don’t have enough patients/clients/customers, what should you be doing?
Obviously… getting some!
I offer business building coaching, but right now I don’t [...]

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Last week I asked if you should put your fees on your website or not.  There were a ton of answers.  You can still leave a comment with your experience there.
The answers seem to be divided between people who:

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I haven’t been writing much lately because my focus has been on a couple of new projects.  They’re getting more exciting the closer I am to finishing them.  But I’d like to get back in the swing of things by writing for you.
It occurred to me that you may have problems or questions that I’ll [...]

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I just wrote about how domain names (web addresses like AcupunctureClinicWebsites.com and Google.com) are commodity products, so there’s no reason to pay more than the minimum.
Unfortunately, if you don’t stand out, people will try to pay YOU the minimum. Everyone can compete on price, and try making up for the lower price by selling [...]

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This is from an Arizona based acupuncturist.  If you know anyone looking to practice in Arizona, please leave a comment and I’ll put you in touch.   If you think you’ll ever want to sell your practice, you may want to read her questions.  They’re pretty good:

“I am looking to sell my acupuncture and herbal medicine [...]

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I previously wrote about how Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. She talked about how she made $11,168.81 in her first year online, working part time.  Lisa is having fun with it - it’s [...]

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Your greatest asset as an acupuncturist is your patient base.  I don’t care how many or how few patients you have.  You would be surprised at how many people tell me they have 3 patients.  Not 2, not 4 or 5, exactly three.  It doesn’t matter.
You need to focus just as much on patients you [...]

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There’s a classic story where a bear charges two hikers in the woods. One puts on running shoes, while the other says, “Why are you doing that? You can’t outrun a bear!”
“I don’t have to outrun the bear. I only have to outrun you.”
In the last 2 months, I’ve been hearing from [...]

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Just make this mistake:

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Acupuncture and Oriental Medicine Awareness Day is October 24th. See: http://www.aomday.org/. It’s a great day to have an open house. Open houses are great for reactivating old patients, and having existing patients bring people in to meet you.
If you have ideas, comments, suggestions, experiences to share, please fill in the [...]

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Dan Clements over at AlternativeHealthPractice.com writes great material on practice building for acupuncturists and other alternative medical practitioners. It’s so good it’s actually very annoying - how am I supposed to pick what to tell you about to help promote your practice? So I’ve been putting off mentioning AlternativeHealthPractice.com until now.
Finally figured out [...]

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Some people are worried about the recession. The established definition of a recession is a contraction in the GDP (gross domestic product) for at least 6 months. Basically, it means less money is exchanging hands - people change their spending habits. They still spend, but not as often. This means less value [...]

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The Community Acupuncture Network (CAN) model is a VERY interesting business model for acupuncture clinics. It is based on a group treatment room. Usually there are a bunch of reclining chairs in a single room. The payment is sliding scale, so patients pay as much as they’re able – usually $15 to [...]

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On Tuesday I wrote about the Sanborn Maxim. It states that:
“Those who are willing to pay the least will demand the most.”
Some of the many comments about it made me think a lot of people read this as:

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(This was first sent out in email - I’m reposting it here in response to a question)
Just got off the phone with an acupuncturist in Ithaca, New York. He was telling me he has two clinics, but wants to focus exclusively on marketing the Ithaca clinic, because that’s where he lives. (Probably the overhead [...]

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