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Dan Clements over at AlternativeHealthPractice.com writes great material on practice building for acupuncturists and other alternative medical practitioners. It’s so good it’s actually very annoying - how am I supposed to [...]

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Some people are worried about the recession. The established definition of a recession is a contraction in the GDP (gross domestic product) for at least 6 months. Basically, it means less money is exchanging hands - people change their spending habits. They still spend, but not as often. This means less value [...]

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The Community Acupuncture Network (CAN) model is a VERY interesting business model for acupuncture clinics. It is based on a group treatment room. Usually there are a bunch of reclining chairs in a single room. The payment is sliding scale, so patients pay as much as they’re able – usually $15 to [...]

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On Tuesday I wrote about the Sanborn Maxim. It states that:
“Those who are willing to pay the least will demand the most.”
Some of the many

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(This was first sent out in email - I’m reposting it here in response to a question)
Just got off the phone with an acupuncturist in Ithaca, New York. He was telling me he has two clinics, but wants to focus exclusively on marketing the Ithaca clinic, because that’s where he lives. (Probably the overhead [...]

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Acupuncture clinics close too often. I want to put an end to it. The major reason I went into marketing is because I wanted to know how to rescue bankrupt businesses… and marketing definitely can save clinics from closing.
Just about any business can be rescued with good marketing - as long as [...]

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As you may have noticed, the images at the top of the page are of various clinics from all over.  Not everyone has a beautiful storefront, but I’ve only met two practitioners that did not take pride in their clinic.
I think you’re proud of yours, and there’s a special feeling to it.
If so, would you [...]

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