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(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason [...]

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Today I just have a question. (Please leave a comment. Or If you’re shy, just email your answer to me or use my contact form.)
What stops you from improving your marketing?
I’m asking because I’d like to know what I can do to help. If enough people have the same problem, it makes [...]

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There is no excerpt because this is a protected post.

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When I wrote about “Would You Give A Patient A Free First Visit”, a lot of people had comments about how a free acupuncture treatment/consultation fits into your marketing.
The most interesting comment posted on that page was by Julia Quick from the U.K.:

Hi Burton,
Since I started even thinking about marketing - I offered a free [...]

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There is no excerpt because this is a protected post.

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(This was first sent out in email - I’m reposting it here in response to a question)
Just got off the phone with an acupuncturist in Ithaca, New York. He was telling me he has two clinics, but wants to focus exclusively on marketing the Ithaca clinic, because that’s where he lives. (Probably the overhead [...]

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Would you give a patient a free first visit to get them as a patient? Some practitioners would, some wouldn’t. In some cases (if you’re accepting insurance in certain states) it can actually be illegal.
There’s a tradeoff. Not charging for initial consultations:

Allows acupuncture skeptics to give it a try without fear of [...]

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I wrote about “The Pareto Principle”, which is also known as the 80/20 principle or “The Law of The Vital Few.” The article talked about how a few of your patients will bring most of your joy and income. It’s always like that. A few things always make the biggest difference.

A few [...]

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The Pareto Principle is known as the 80/20 rule, the Law of the Vital Few, etc. Basically, it means that for anything in life, there’s a minority that will account for a majority of the results.

The original Pareto principle was developed by an Italian economist that noticed 20% of Italy’s population owned 80% of [...]

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I was talking with a friend last week about marketing acupuncture, herbs, and Oriental medicine. You know that blank look people get when they’re bored and not paying attention? Well she had it! Believe it or not, some people find it boring when I talk about persuading people to try acupuncture [...]

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A great way to spot check your marketing materials and advertising is to review what you wrote, then ask, “So What?”
Or a nicer way to say it is, “So what does that mean to me?” (as a patient?)
Here’s a line from an acupuncturist’s site. (Note that she’s read Never Market Again and is already [...]

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When I first released Never Market Again™, Joe Alban, L.Ac. from New York City sent me this very nice letter:
Hi Burton,
Last week I purchased and read your e-book. I am not sure how to put this, but it may have changed my life. I guess I read it just at the right time. [...]

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I’m sharing the first two chapters of Never Market Again. It’s simply the best way I know to market your clinic. Funny how it’s also the cheapest and brings you the best patients. Referred patients tend to be less concerned about how much it’s going to cost, more compliant with your [...]

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Many acupuncturists and herbalists have mentioned to me how many flu patients they’re treating. It seems like the flu is going around almost like an epidemic. This is current news, and you can take advantage of it.
Here’s a three (and a half) step action plan to get your acupuncture clinic in [...]

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…it’s about the patient and not you.
So if you’re afraid of asking for referrals, it may be because the referral is really about you. You want more patients. You know it, the referrer will know it. Nobody is going to be very comfortable having a conversation about what the patient can do [...]

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