This is the last installment of our SEO series.  So far we’ve talked about:

Common SEO lies
Keywords and Search Terms
On-Page Ranking Factors
Off-Page Ranking Factors

Today we’re going to talk about other factors that don’t show up on web pages themselves.

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This is part 4 in our series about SEO - Search Engine Optimization. SEO is essentially marketing your acupuncture website to the search engines, so they’ll let you rank better or even first in the search results.
Is Your Site Important?
The search engines want to know if your site is important, or if it belongs buried [...]

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(This continues the series on Search Engine Optimization (SEO) - how to have your website found by ranking high in the search engines.)
Keywords and search terms are basically the same thing.  When someone looks for acupuncture in google, they’ll enter a search term.
The most reliable search term to bring in patients is your location + [...]

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Just make this mistake:

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I had an interesting experience today.  Called a guy about a car, and asked him questions about it.  I told him point-blank “If there’s anything wrong with the car, please let me know now before I drive out there.”  He told me there weren’t any problems.
He lied.
Now that I think of it, everything he said [...]

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Seth Godin is a brilliant marketer, and inspired much of what’s behind Never Market Again. In fact, I credit him in the book:
Speaking of ideas, I realized lately much of this book is inspired by the writings of Seth Godin. Especially his book, Unleashing the Ideavirus. I doubt I would have uncovered this system without [...]

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This will be different - I’m going to tell you about my competitors.  And I recommend all of them.
Why would I do this?!?
Several reasons:

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If you have a website, does it get more patients for you?  Do you have any thoughts about how well yours works for you?
I ask because I realized something over the weekend. Most practitioners tell me they get at least two patients a month from their website.  At the same time, it takes just 1-2 [...]

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I’ve been violating my own rules lately and neglecting my marketing!  It started out because I was too busy to write… then because I wasn’t motivated (what does one more week matter?)… then to see what would happen.
It reminds me of a story about William Wrigley, of Wrigley’s Spearmint Gum fame.  He told a [...]

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Acupuncture and Oriental Medicine Awareness Day is October 24th. See: http://www.aomday.org/. It’s a great day to have an open house. Open houses are great for reactivating old patients, and having existing patients bring people in to meet you.
If you have ideas, comments, suggestions, experiences to share, please fill in the [...]

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Every once in awhile, someone asks me about how to ask for a referral in a certain situation. Or how to educate patients. Or how to word something they’re thinking about putting in a letter. This happens even with acupuncturists who own a copy of Never Market Again. They see the [...]

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A lot of people are afraid of being pushy or otherwise offending people when trying to get new patients. In fact, I’d say that more than half of acupuncturists worry about this, based on responses to the online Quiz I created. Fact is, it’s possible to assert yourself without being pushy. If [...]

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A lot of people worry about the cost of marketing their acupuncture clinic. It’s the single most common question I get: “What’s the most cost-effective way of marketing?”
Fact is, marketing is free when it’s done right. It pays for itself - otherwise why in the world would you do it? Your website [...]

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On April 24th, I decided to improve my own marketing. Here’s what I did:

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Someone emailed me:
“People who are in the holistic health business should be as aggressive as pharmaceutical companies when it comes to marketing their services.”
They aren’t kidding. The most profitable businesses in the world (as determined by profit margin) are drug companies. What’s worse is they’re devastatingly effective at what they do. The [...]

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