Healthcare is a huge, huge cost in the US. Our healthcare expenses are about half the size of the complete Chinese economy! Our healthcare makes up 1/6th of the economy.  Of every hundred dollars the average American spends,  $16.52 goes to healthcare.  $238,000,000,000 in 2008 alone.
This is just sick (pun intended).
Isn’t this telling us [...]

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I’m continually shocked at how many acupuncturists are focusing on the wrong things. It happens ALL the time. I’d guess most business owners, let alone acupuncturists, go through the same thing. If you don’t have enough patients/clients/customers, what should you be doing?
Obviously… getting some!
I offer business building coaching, but right now I don’t [...]

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If you don’t have a website or aren’t happy with your existing one, this might be the most important thing you read this year. Read on to find out if you qualify for 6 months of website service for just $60 (or less). That’s $10 a month or less.
But first,

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Last week I asked if you should put your fees on your website or not.  There were a ton of answers.  You can still leave a comment with your experience there.
The answers seem to be divided between people who:

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I haven’t been writing much lately because my focus has been on a couple of new projects.  They’re getting more exciting the closer I am to finishing them.  But I’d like to get back in the swing of things by writing for you.
It occurred to me that you may have problems or questions that I’ll [...]

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Lexie Bennetts, L.Ac. of Colorado sent me this (Thanks, Lexie!). I believe this is the first time ever that acupuncture has been given any kind of federal coverage, apart from acupuncture in the military. You can send letters to your senators and representative using AAAOMs fast and easy letter-writing tool.
Don’t stop there.  Get [...]

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I just wrote about how domain names (web addresses like AcupunctureClinicWebsites.com and Google.com) are commodity products, so there’s no reason to pay more than the minimum.
Unfortunately, if you don’t stand out, people will try to pay YOU the minimum. Everyone can compete on price, and try making up for the lower price by selling [...]

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Second – GoDaddy has no problem with seizing your property (domain name), then charging $200 or more to let you tell them why they should return your property. If there’s any question at all about your website – fairness goes out the window. As GoDaddy’s head attorney notes:

Jones pointed out that GoDaddy’s terms [...]

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Here’s a great idea from Jeffery Grossman of Acupuncture Media Works. Dan Clark of Lotus Spring Acupuncture has been using this with success. Anyone else?
Here’s what Jeffery says:
Acupuncture Happy Hour sessions are 20-minute ear acupuncture treatments, for $20, given in a group setting. I started doing it for a few reasons.
1) It’s a [...]

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This is from an Arizona based acupuncturist.  If you know anyone looking to practice in Arizona, please leave a comment and I’ll put you in touch.   If you think you’ll ever want to sell your practice, you may want to read her questions.  They’re pretty good:

“I am looking to sell my acupuncture and herbal medicine [...]

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I previously wrote about how Lisa Hanfileti from Insights for Acupuncturists wrote Complementary & Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website. She talked about how she made $11,168.81 in her first year online, working part time.  Lisa is having fun with it - it’s [...]

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Unfortunately it’s really, really hard to compete with free.
If someone is used to not paying for medical care, or paying a small co-payment, they won’t change their habits.
They won’t pay.
I’ve heard from several practitioners about this.  The latest is Marcus Rhoden, L.Ac. who works in a pain clinic.  He said:

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Your greatest asset as an acupuncturist is your patient base.  I don’t care how many or how few patients you have.  You would be surprised at how many people tell me they have 3 patients.  Not 2, not 4 or 5, exactly three.  It doesn’t matter.
You need to focus just as much on patients you [...]

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There’s a classic story where a bear charges two hikers in the woods. One puts on running shoes, while the other says, “Why are you doing that? You can’t outrun a bear!”
“I don’t have to outrun the bear. I only have to outrun you.”
In the last 2 months, I’ve been hearing from [...]

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I just talked to someone who says she specializes in Broadway dancers and fertility/women’s issues.  I had no idea.  Her website doesn’t show this, it came up by accident.  Her site just shows she used to be a dancer. 
If you want to specialize, you need to let people know.
From what I’ve seen, specializing is [...]

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