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Here are success stories and testimonials for Never Market Again (and the Faucet). If you would like to leave your own, please do so at the bottom of the page. Thanks!
I have only read a third of Never Market Again so far, and already, I have been putting your theories and suggestions into practice and seeing results! It is providing the much-needed guidance that I have sought but didn’t find on how to market more effectively.
I have changed the way I talk about topics with my patients (balancing vs. Qi, for instance), and I have begun to educate my patients in new ways. And, based on your suggestions, I have begun a program of maintaining regular contact with current (and past) patients, and have sent out my first (of many) monthly postcard mailing. I have also created a database of patients’ birthdays and plan to send them birthday cards. I am also thinking about ways that I can make my clinic more “remarkable”.
Already, referrals are increasing, and existing patients are scheduling more consistently, and I’m only a third of the way through your wonderful book! It has revived my hope for having a busy, thriving practice.
Now I just need your ideas for how to build a new clinic, from scratch, as I’m planning to relocate next year to a small town…
Doctor of Oriental Medicine
411 Saint Michaels Dr, Suite 6
Santa Fe, NM 87505
I read your e-book and started applying the principles to my practice last month, and tripled the number of new patient referrals. Surprisingly, referrals tripled this month too and it’s only the 8th!
I’m so happy to be really busy again!
Robin Green, L.Ac.
Morgan Hill Family Wellness
Morgan Hill, California
I have been an acupuncturist and Natural Health Practitioner since 1995, and knew nothing about “selling”. I was a “silent” type of practitioner who thought that better treatment means more referrals. Therefore I always was improving my skills in treatment techniques and didn’t think about the process of selling.
As the result, my skills have improved tremendously, but the number of patients… absolutely not. Sometimes people got rid of chronic conditions they suffered from for years, but they accepted it as a normal fact. They never came back or sent me referrals.
When I read your book, I understood every mistake I’ve made, and sometimes continue to do it. The difference now that I do realise this is a mistake, and there is a way to improve the situation.
I do see in your book the system, all process of patient/practitioner relationship is like a chain, and if one part is broken, the whole system can fail.
As a matter of fact, currently I am in transition state- I’m going to relocate to Canada, therefore I closed my clinic, but my old patients continue to drop to my home. I started to implement your system a little bit and I do have results immediately. Now sometimes I must refuse to receive patients because of lack of time.
Having studied Marketing myself when I left school, I did know it was important. However, l was wondering how to do this while still holding true to the reasons I became a TCM practitioner.
Your book did show me that.
The methods you teach help show patients they have uncovered something which has changed their life for the better. When this happens, they are only waiting for the chance to become an advocate for your business.
Thanks Burton so much for your great ebooks. They are so full of useful information that really has helped my practice grow. Your help in building a website was invaluable. I learned so much on how to write great text, use the correct title tags so that the search engines could find me and so much more. You are so generous with your time and expertise. I really appreciate what you are doing and how much you have helped me.
I copied your books and highlighted different pages that I go back to and implement a bit everyday. You have saved me countless hours of having to struggle on my own to learn about marketing my practice. I highly recommend to everyone (even non acupuncturists) to order your book “Never Market Again”. I also love the free book you offer with Never Market Again on “The Faucet”. Wow. There are so many useful gems that I have already implemented and have been working for me.
Marji Lee Pearson
Before I read “Never Market Again” I tried out a lot of marketing ideas. But nothing really worked all that well. I wasted some money on newspaper ads which produced a few calls, no new patients, and a few thousands wasted away. I also tried an e-mail newsletter, which on its own is not that great and a lot of work. Just before I read your book, I planned a direct mail. And I spent too much money for the returns, but interestingly enough I got 3 new patients (out of 4 calls from over 1000 postcards).
I got to the point that I was even not that excited when someone called me because I would get into a discussion about Qi, blood, heat, and cold knowing they would give me a funny look. Then we would discuss money and I would never hear from them again.
I was feeling so frustrated, I was considering what else to do with my life. My practice wasn’t growing like I need to be to make a living, and I have another job to make ends meet for me and my family.
It’s been less than a month since I read “Never Market Again.” It has been a great month. I have gotten 7 new referrals. One of the funny things was I just thought about the thank you system, and put the idea into the world, and patients began referring their friends, it was great. Then I reinforced it with the new patients. So a patient from last summer referred her daughter, who referred her husband, who referred his father.
I have only put a small part of this system in place, and can’t wait to see what the whole system does for me. It’s inexpensive and it works. I am not sure how to put this, but it changed my life. I read it just at the right time.
Joseph Alban, L.Ac.
New York City, New York
I just got an incredibly positive response from asking a referral like you recommend – I came up with my own twist that fits me. My patient (who now thinks I’m cooler than ever) is about to go home and sell his friend on me.
And the best part is that I mean every word of how I asked for referrals. I found a way to make it feel natural, like talking to a friend, not like selling. Call me satisfied. I’m so proud that I pulled that off without sounding sales-y AND making a current patient extra happy with me.
Burton, you just earned the cost of your book. ‘Cause even if it doesn’t work with this particular case, I strongly suspect it’ll work with others.
Have a fabulous weekend! Thank you!
Karoline G., New York
“I really enjoyed your book Burton. I have been recommending it to Hypnotherapists, Massage therapists, and Chiropractors. Well done. Your book contained many things that I was doing but I did not realize that that is what was bringing the success I had. Now that I can apply it in a systematic way I am doing even better. Thank for all your hard work.”
Dr. Jared McCollum
I really think you have something special here, Burton.
You have done a fantastic job conveying the essentials of marketing for acupuncturists. We tend to be confused as to what to do and disappointed with our results, then end up turning our backs on the whole notion of marketing.
In this manual, you provide simple marketing steps that are so natural that they don’t feel like marketing at all! I especially appreciate the distinction you make between Promotional Marketing and Relationship Marketing. For acupuncturists who do not know where to start, you give a detailed map for measurable success.
Thank you Burton!
Lisa Hanfileti, L.Ac., MAcOM
So many of us cringe at the thought of marketing – like it’s a dirty word. This holds our profession back.
The book Never Market Again shows a different approach. Burton is a true master at teaching us how to better communicate and educate more people, so that they can in turn, help us to help more people. Almost all practitioners know that most patients come from referrals from other patients. The system in this book shows how to maximize referrals without being “unethical” or “pushy”.
Instead, this method shows you how to raise awareness while improving your relationships with current patients and new patients. Never Market Again is one of the absolute best resources for those who want to learn how to effectively market your acupuncture practice. I recommend it to anyone who wants to use improved communication and relationships to build their practice, instead of traditional marketing.
Andy Rosenfarb, MTOM, L.Ac.
Commissioner, National Oriental Medicine Accreditation Agency (NOMAA)
Author, Healing Your Eyes With Chinese Medicine
If you’ve read the book and would like to share your story, please enter it in a comment below. I’ll put in on the page later. Thanks!