Acupuncture Clinic Marketing

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Be A Wealthy Therapist Free E-book

December 31st, 2008 ·

Casey Truffo wrote “Be A Wealthy Therapist”, which is mainly for psychological therapists. However, there’s wisdom in that book that will also benefit acupuncturists and other alternative medical practitioners. I just scanned the table of contents and jumped right to:

Chapter 14

Collect: But She Couldn’t Afford My Fee

It starts out with this:

Wisdom Nugget
Never, ever set a fee that will make you resent the client later
if you find they have money for other ‘luxuries’.

I can’t tell you how many people have mentioned being ambivalent about discounting their services.  We even had a big hullaboo awhile back because I don’t believe in devaluing your services.  This one chapter helps put fees into perspective.

I don’t have time to read the rest of the book.  I was out with friends until 2am last night, and need a nap before going out for New Years really soon.  But I wanted to let you know how to get a free copy of Be A Wealthy Therapist.  Enjoy!

(Don’t forget, you can STILL enter my contest for renaming my book.  Please do so today!  I’m extending the deadline because I’ll be out of town until this weekend.  I’ll choose the winning entries next Monday night - Jan 5th.  )

Tags: Issues

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