Acupuncture Clinic Marketing

Acupuncture Marketing and Advertising

Acupuncture Marketing Book - almost finished!

January 22nd, 2008 ·

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The book is almost done, and I’ve been sending out advance copies for review. The reactions have been great so far, even better than I expected. I should have reviews to post any time now.

This is exciting stuff. I’ve never written a book before, and poured a lot into this. I really think it’s going to make a big difference for a lot of people. So of course I’m really proud of it.

At one point I had about 150 pages of materials, but I’ve pared it down to just 102 pages. It looks like I’m going to simplify it even more. I’ve been taking out a lot of “nice to know” stuff, things that are kind of cool, and interesting stories.

What’s left is just how to get more patients, with less effort and expense. Almost none, in fact. That’s why I titled the book like I did.

Here’s the sales letter.

I’m not actively publicizing this yet, but I’ll start soon. The book will cost $49, but when I introduce it around February 7th, the price will be just $20 until Valentine’s day. The only way to get this price is to either:

I’ve got several surprises in store for newsletter subscribers anyway. You’re going to like them.

- Burton

Tags: Never Market Again

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