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The Community Acupuncture Network (CAN) model is a VERY interesting business model for acupuncture clinics. It is based on a group treatment room. Usually there are a bunch of reclining [...]
Entries from May 2008
Community Acupuncture Practices
May 30th, 2008 · 3 Comments
Tags: Articles · Clinics · Issues · Resources
Is It About The Money?
May 23rd, 2008 · 1 Comment
On Tuesday I wrote about the Sanborn Maxim. It states that:
“Those who are willing to pay the least will demand the most.”
Some of the many
Tags: Articles · Clinics · Issues · Resources
From White-Eagle Perry (L.Ac. in Colorado)
May 20th, 2008 · No Comments
To all my friends and family,
During this sad time for China, my heart goes out to those that have been affected by this tragedy. If you are interested in helping in any sort of way, a local Dr. has setup a local Colorado-based organization that is involved in the effort to ship much needed medical [...]
Tags: Issues
Website Problems
May 20th, 2008 · No Comments
Lately I’ve been asked by a lot of people to take a look at their website and see why it’s not getting more acupuncture patients. Here’s some common problems I’m seeing (make sure you don’t have them too.):
Tags: Articles · Resources · Website
The Sanborn Maxim (Offering a free visit part 4)
May 19th, 2008 · 63 Comments
There was a lot of discussion when I first wrote about offering a free first visit as a marketing tactic to get new acupuncture patients. Many readers gave good feedback.
I do agree that if you’re not careful, a free first visit can cheapen the perceived value of your services. Frankly, people who don’t [...]
Tags: Articles · Issues · Resources
What Stops You - Part 4 (Marketing)
May 16th, 2008 · 2 Comments
I asked “What Stops You?” from marketing your acupuncture and oriental medicine clinic, and have been following up on the initial comments. Here are the previous articles in the series that we’re finishing today:
What Stops You? (with 17 comments)
What Stops You? Part 2 (on confidence)
Time Management (What Stops You? part 3)
Two hangups seem to [...]
Tags: Articles · Issues · Never Market Again · Resources
Time Management (What Stops You? part 3)
May 13th, 2008 · 1 Comment
There were 17 total comments on “What Stops You?”, where I asked what stops you from marketing acupuncture. My favorite comment was from Therese:
It’s not that any one thing stops me - it’s the multitude of choices that has this staccato effect on my actions. Oh - my website must be perfect, but [...]
Protected: Rewarding Referrals
May 13th, 2008 · Enter your password to view comments
There is no excerpt because this is a protected post.
Tags: Articles · Never Market Again · Resources
What Stops You? Part 2
May 9th, 2008 · 2 Comments
Wow, thanks for all the comments on “What Stops You?” (from marketing your acupuncture clinic) – 14 of them. I tallied them up and here’s what everyone said:
Confidence was an issue for 7 people
Time management – 4
Marketing Know-How – 4
Humility – 2
Money – 1
First of all – let’s forget about “money”. The [...]
Tags: Articles · Issues · Resources
Doctors Aren’t Wishy-Washy. Are You?
May 7th, 2008 · 1 Comment
(This was originally scheduled to be posted much later this month. But because of the feedback on “What Stops You” I’ve decided to share this today. Read the second reason below, and you’ll understand why.)
I recently received an email from a practitioner in Ireland, asking me to check out his website. He’s [...]
Tags: Articles · Issues · Never Market Again · Resources
What Stops You?
May 6th, 2008 · 18 Comments
Today I just have a question. (Please leave a comment. Or If you’re shy, just email your answer to me or use my contact form.)
What stops you from improving your marketing?
I’m asking because I’d like to know what I can do to help. If enough people have the same problem, it makes [...]
Tags: Articles · Issues · Resources
Want the password?
May 2nd, 2008 · Comments Off
Would you like the password for the prior post?
Sorry. It’s too late. Don’t email me asking for it. It really is too late.
But it’s not too late to sign up to get access to password protected posts in the future. I’ll be using password protection for the best posts. [...]
Tags: Resources
Protected: Giving A Free Visit Part 3
May 2nd, 2008 · Enter your password to view comments
There is no excerpt because this is a protected post.
Tags: Articles · Issues · Never Market Again · Resources