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Many acupuncturists and herbalists have mentioned to me how many flu patients they’re treating. It seems like the flu is going around almost like an epidemic. This is current news, [...]

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…it’s about the patient and not you.
So if you’re afraid of asking for referrals, it may be because the referral is really about you. You want more patients. You know it, the referrer will know it. Nobody is going to be very comfortable having a conversation about what the patient can do [...]

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I’m a big believer in marketing systems, even when it comes to something as personal as referrals. As an acupuncture and Oriental medicine practitioner, if you don’t have a referral marketing system in place, you’re losing out.
Bill Cates, “the Referral Coach” gives away a free report on common referral marketing system problems [...]

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Daryl Kulak wrote Health Insurance Off The Grid. It covers a kind of a-la-carte health insurance “plan” where you have catastrophic insurance, a medical savings account, and use the practitioner of your choice as your doctor.
His plan allows:

Saving a lot of money if you’re healthy - tax free (in the US).
Being covered if you’re [...]

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Important for everyone - not just people seeing AOM practitioners: 50 Easy Tips to Lower Your Healthcare Expenses posted at RN Central.
Here’s an article on Ayurvedic use of the herb Tulsi (Basil) to cure skin problems.
Are you being exposed to Electromagnetic fields? See Stress from Electromagnetic Fields: Natural Solutions posted at Health Freedom Coaching. [...]

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I previously wrote about Michael Tierra’s Planetary Herbs Course. He knows his stuff.
One of his students was laid low with the flu - the first time she’s been sick in 6 years. Here’s what she said:
I forgot to mention — when Michael found out I was sick he next-day-aired me three formulas, which [...]

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I’ve been talking with several practitioners about a common personality trait among healers (and massage therapists). I went to a student herb clinic last night for an assessment, and it seemed that three of the four people in the room had the trait. Basically, it’s what you’d call sensitivity. There’s even a [...]

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Lately I’ve been getting quite a few emails asking “What do you think of this (acupuncture marketing system or tactic)?”
Just about every acupuncture marketing or acupuncture practice building system works. EVERY one of them. The question is, how well do they work? Are they worth the effort to bring in new patients?
I [...]

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In Never Market Again I mention how
 

Many practitioners focus too much on the negatives.  They talk about it [needles] like it’s going to hurt, but not much.  This leads patients to expect pain – and they’ll usually prove themselves right.  (The placebo effect is based on the same kind of self-fulfilling prophecy.)

I also spent a [...]

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